mediasense vs Townsquare Media

ISBA and mediasense report establishes first capability baseline for UK digital retail media networks

New research assesses campaign, reporting and measurement capabilities across five leading UK retail media networks.

Mediasense's Jack Shearring: Governance Beats Gadgets in Marketing

Jack Shearring, vice president of strategy at Mediasense and Drum Awards Festival juror, emphasizes that governance, not technology, is the key to successful marketing transformation. He argues that many organizations have sophisticated tech but unclear data ownership and fragmented agency relationships. For 2026, he would invest in measurement infrastructure over flashy tools, noting that better inputs matter more than better tools in a world of platform automation. He advocates for managing brand and performance as complementary, and for a shift toward probabilistic, modelled, and judgement-driven measurement. Leadership, he says, will favor those who ask good questions and create clarity, not necessarily those with the most knowledge.

• Jack Shearring is vice president of strategy at Mediasense.
• Shearring is a juror at the 2026 Drum Awards Festival.
• He advocates investing in measurement infrastructure for 2026.

Mediasense, Consultancies Brace for Busy Second Half

Digiday's Media Buying Briefing reports that consultancies that run agency review processes are preparing for increased activity in the second half of 2026 after a wave of account moves in H1. The article names consultancies — including Abintus, ID Comms, Mediasense, Flock Associates, Mercer Island Group and Ebiquity — as firms often hired to orchestrate prolonged media and creative partner reviews. It also notes that large advertiser activity (with Coca-Cola mentioned as potentially in play) could drive more review work. The briefing is part of Digiday+’s weekly Media Buying Briefing for industry subscribers and highlights the importance for agencies of knowing the main consultancy players if they want to be considered for pitches.

• Digiday published the Media Buying Briefing on 2026-07-13.
• Companies named as consultancies in the article: Abintus, ID Comms, Mediasense, Flock Associates, Mercer Island Group and Ebiquity.
• The article says the media industry saw a large number of accounts change hands in the first half of 2026 and expects an active second half, with Coca-Cola mentioned as 'in play'.

10-Q Financial Filing Analysis for Townsquare Media (2026-08-06)

Townsquare Media wies für das 2. Quartal 2026 einen nahezu unveränderten Nettoumsatz von 115,35 Mio. USD (Vorjahr: 115,45 Mio. USD) aus. Ein solides Wachstum von 11,0 % im Bereich Digital Advertising (Townsquare Ignite) auf 47,22 Mio. USD glich Rückgänge im Broadcast Advertising (-5,5 %) und bei Subscription Digital Marketing Solutions (-8,5 %) aus. Das operative Ergebnis wurde jedoch durch nicht zahlungswirksame Wertminderungen auf FCC-Rundfunklizenzen in Höhe von 26,64 Mio. USD in 19 Märkten sowie eine Steuerrückstellung von 18,04 Mio. USD belastet. Dies führte zu einem operativen Verlust von 12,29 Mio. USD und einem Nettoverlust von 41,81 Mio. USD, während der Vorstand eine Quartalsdividende von 0,20 USD je Aktie beschloss.

• Der Nettoumsatz blieb im Jahresvergleich mit 115,35 Mio. USD stabil, gestützt durch ein Plus von 11,0 % im Bereich Digital Advertising auf 47,22 Mio. USD, das Einbußen im Broadcast Advertising (-5,5 %) ausglich.
• Das Unternehmen verzeichnete einen Nettoverlust von 41,81 Mio. USD und einen operativen Verlust von 12,29 Mio. USD, bedingt durch 26,64 Mio. USD an nicht zahlungswirksamen FCC-Lizenzabschreibungen sowie eine Steuerrückstellung von 18,04 Mio. USD.
• Die Nettoverschuldung belief sich auf 440,04 Mio. USD im Rahmen der Kreditvereinbarung von 2025; zudem wurde eine Quartalsdividende von 0,20 USD je Aktie mit Auszahlung am 2. November 2026 beschlossen.

Townsquare Partners with Muirfield Broadcasting

Townsquare Media announced a strategic digital advertising partnership with Muirfield Broadcasting, owner of STAR 102.5 FM and WIOZ 550 AM in North Carolina. The deal is part of Townsquare’s Media Partnerships initiative within its Townsquare Ignite digital advertising segment, a white-label program launched in 2024 that provides proprietary technology, operational support, and data-driven solutions to local media companies. The Media Partnerships division has grown to 16 strategic alliances, extending Townsquare’s digital advertising platform into 41 additional markets. Townsquare will supply customized digital advertising capabilities to help Muirfield offer expanded marketing services to local, regional, and national advertisers. Quotes in the release are attributed to Shaun Collignon, CRO of Townsquare Ignite, and Tiffany Hewitt, General Manager of Muirfield Broadcasting.

• Townsquare Media, Inc. announced a strategic digital advertising partnership with Muirfield Broadcasting.
• Muirfield Broadcasting is home to STAR 102.5 FM and WIOZ 550 AM, serving North Carolina’s Sandhills and Moore County.
• Townsquare launched its Media Partnerships division in 2024 as part of Townsquare Ignite (its Digital Advertising segment) and offers a white-label solution to local media companies.