MediaMath, Inc. vs PubMatic

Infillion to Acquire Foursquare, Closing the Loop Between Advertising and Real-World Results

With Foursquare, Infillion becomes the first independent platform to close the advertising loop on real-world outcomes — bringing together purchase signal, visit signal, and the execution engine to turn both into results.

Infillion Acquires Foursquare to Bolster Location Data

Infillion, a rapidly expanding ad tech company, has acquired Foursquare, a location intelligence company, to enhance its omnichannel platform. The terms of the deal were not disclosed. Foursquare, known for its consumer check-in app, pivoted to B2B location data, covering over 100 million points of interest and serving clients like Apple Maps and Uber. Infillion's CEO, Rob Emrich, stated the company will remain an active acquirer as clients prefer omnichannel solutions. This acquisition follows Infillion's purchase of Catalina in February and MediaMath in 2023, reflecting its strategy to combine physical world data for better attribution.

• Infillion acquires Foursquare, adding location data to its ad tech stack.
• Terms of the deal were not disclosed.
• Foursquare covers 100 million points of interest and 250 million US devices.

Live Sports Has a New Audience. Does Your Media Plan Know That?

Discover how live sports audiences are changing—and how Infillion’s Infinite Video helps brands reach fans across leagues, screens, and beyond the game.

Understanding Google's Ad Tech Remedies: What the Market Should Know

PubMatic published a new blog post analyzing Google's ad tech remedies and their market implications, alongside a new post on the Campaign Insights Agent for smarter decisions.

PubMatic CRO Emma Newman Urges German Publishers to Embrace AI

In an interview with MEEDIA, Emma Newman, Chief Revenue Officer EMEA at PubMatic, discusses the varying pace of ad tech adoption across Europe and the USA. She notes that while US and UK markets are more consolidated and faster-moving, Continental European publishers, especially in Germany, prioritize quality, data governance, and trust. Newman advocates for a controlled, transparent deployment of AI in yield optimization, citing a case study where Spanish publisher Optima achieved a 34% revenue increase in Q2 2026 using PubMatic's Intelligent Yield AI agent, with a 49% jump in June. She emphasizes that AI agents are not replacements for human judgment but tools to enhance efficiency, and stresses the importance of guardrails, strategic programmatic buying, and maintaining reader trust.

• Emma Newman is Chief Revenue Officer EMEA at PubMatic.
• Publisher Optima in Barcelona used PubMatic's Intelligent Yield AI product and saw a 34% revenue increase in Q2 2026 compared to Q1 2026.
• Optima's revenue in June 2026 increased by 49% year-over-year.

PubMatic Blog: New Posts on Google's Ad Tech Remedies and Campaign Insights Agent

The blog page now features two new posts: 'Understanding Google's Ad Tech Remedies: What the Market Should Know' and 'Inside the Campaign Insights Agent: From Campaign Signals to Smarter Decisions'. These are new content additions, indicating ongoing thought leadership and product-related updates.