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Marty-Trezzini Spotlights Babu's Nightshift Bakery

Swiss agency Marty-Trezzini created a 15th-anniversary campaign for Zurich coffeehouse brand Babu's titled "We bake your day," centering the brand's in-house bakery in Binz that supplies four Zurich locations. The campaign's core is a documentary-style film following early-morning bakery operations, using timestamps as a storytelling device and voiceover contributions from mother-daughter leaders Sandra and Elena Kubista. The film is supported by cutdowns and a tailored visual world. The campaign will serve as an ongoing communications platform beyond the anniversary year and will be used on social media, digital channels and Babu's website. Credits list agency and client contacts and production crew.

• Marty-Trezzini developed and produced a 15th-anniversary campaign for Babu's called "We bake your day".
• The campaign focuses on Babu's in-house bakery in Binz, which bakes bread and pastries for Babu's four Zurich locations.
• A documentary-style film — using timestamps and voiceover from Sandra and Elena Kubista — is the centerpiece of the campaign.

Dylan expands Pro Juventute music awareness campaign

Zürich agency Dylan has launched a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling hotline 147, continuing work started in autumn 2025. Six Swiss musicians (Monet192, EAZ, Gigi Malua, Eileen Alister, Linda Elys and Marie Jay) contributed song lines that address topics like overwhelm, self-doubt, heartbreak and inner restlessness. The lines are used as headlines across social media, digital out-of-home placements and school posters. The campaign also expands collaboration with the artists through personal videos in which they discuss song creation and music's role in emotional coping, while promoting the 147 counselling service when music alone is not enough.

• Dylan (communications agency) is running a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling 147.
• The campaign originally launched in autumn 2025 and continues with new creative assets in 2026.
• Six Swiss musicians — Monet192, EAZ, Gigi Malua, Eileen Alister, Linda Elys and Marie Jay — provided song lines used as campaign headlines.

Kreisvier leadership grows to three members

Swiss agency Kreisvier has expanded its executive management to a three-person leadership team. David Lübke, previously Executive Creative Director (responsible for creative output since November 2025), has been promoted to Chief Creative Officer. Sandro Looser, who was Chief Client Officer and a member of the management team since early 2025, takes on additional responsibilities as Chief Operating Officer. Alexandra Vatansever remains CEO. Kreisvier employs around 50 people and celebrated its 25th anniversary in spring 2026. The article was published on August 24, 2026.

• David Lübke promoted from Executive Creative Director to Chief Creative Officer at Kreisvier.
• Sandro Looser assumes the role of Chief Operating Officer while having been Chief Client Officer and a management team member since early 2025.
• Alexandra Vatansever is CEO of Kreisvier and is part of the new three-person leadership team.

Measure What Sticks: New Retention Metrics and the Journeys API

A roundup of August's OneSignal releases: better ways to measure whether people actually came back, more automation through code and AI, and new protections for your sender reputation.

OneSignal launches automated lifecycle marketing

Press Release ⋅ July 2026 - OneSignal unveils autonomous lifecycle marketing vision, opens OneSignal AI and MCP server to all users.

OneSignal Opens AI and MCP Server for Autonomous Marketing

OneSignal announced its vision for Autonomous Lifecycle Marketing (ALM) and released OneSignal AI and the OneSignal MCP Server in open beta, available to all OneSignal accounts on July 14, 2026. OneSignal AI is an in-platform assistant that helps marketers create push notifications, email, in-app messages, SMS, build segments and Journeys, and provides analytics, recommendations and benchmarks. The OneSignal MCP Server, built on the open Model Context Protocol (MCP) with OAuth support, enables external AI assistants to securely operate OneSignal features—including messaging, users/subscriptions, segments, templates, exports, and analytics. OneSignal framed ALM as a staged path from dashboards to fully autonomous operators and cited customer results from Cashea, letgo, and BetterMe demonstrating improved activation and retention.

• OneSignal announced a vision for Autonomous Lifecycle Marketing and opened OneSignal AI and the OneSignal MCP Server in open beta on July 14, 2026.
• OneSignal AI is an integrated AI assistant that can create push notifications, emails, in-app messages, SMS, build segments and Journeys, and provide reporting, recommendations and industry benchmarks.
• The OneSignal MCP Server is built on the open Model Context Protocol (MCP) with OAuth support and lets external AI assistants operate OneSignal capabilities (messaging, users/subscriptions, segments, templates, exports, analytics).