AppsFlyer vs Branch

Introducing AEO Attribution & ChatGPT Ads: Measure Every Customer AI Is Sending You

AppsFlyer announces new AEO Attribution and ChatGPT Ads integration, enabling measurement of AI-driven customer acquisition.

AppsFlyer Adds AI Referral and ChatGPT Ads Attribution

AppsFlyer, a mobile measurement platform, has expanded its attribution capabilities to cover AI-driven discovery. The company now supports attribution for organic referrals from major AI answer engines, including ChatGPT, Claude, Perplexity, and Gemini, through its Answer Engine Optimization (AEO) feature. This extension builds on its existing search attribution, covering eight AI engines and 13 traditional search engines. Additionally, AppsFlyer has introduced a new integration for ChatGPT Ads, attributing campaigns via OpenAI's Conversions API across web and mobile app conversions. The server-side integration provides independent and deduplicated campaign performance insights, requiring no engineering effort from advertisers. These expanded organic attribution features are included in existing packages without extra fees or conversion limits. AppsFlyer's reporting now separates SEO and AEO performance, allowing platforms like ChatGPT to display paid and organic traffic separately.

• AppsFlyer added ChatGPT Ads attribution through OpenAI's Conversions API.
• The integration covers both web and mobile app conversions.
• Organic AEO attribution is included in existing AppsFlyer packages without additional fees or conversion limits.

Apple iPhone Duo Foldable Raises Mobile Gaming Design Questions

Apple's iPhone Duo, its first foldable smartphone priced at £1,999, has prompted industry executives to speculate on its impact on mobile gaming. The larger display and new aspect ratio present both opportunities and challenges for developers, who must adapt their games to a squarer unfolded screen. Some see a potential new category of handheld gaming devices, while others question its mass-market appeal. The device's premium price point and the ongoing need for battery-conscious, adaptable design were also highlighted. The industry will closely watch how developers respond to this new form factor and whether it creates a distinct gaming experience.

• Apple unveiled its first foldable iPhone, the Duo, priced at £1,999.
• The iPhone Duo features a large unfolded display with a squarer aspect ratio than the typical 16:9 format.
• Apple's Game Porting Toolkit 4, released in June 2026, provides new support for developers.

Branch Launches New Blog: How To Simplify Attribution With AI Data Analysis

Branch has published a new blog post titled 'How To Simplify Attribution With AI Data Analysis', which discusses how AI tools can help marketers answer exploratory, diagnostic, comparative, and benchmarking queries about their attribution data.

Branch Launches New Blog Post: How To Simplify Attribution With AI Data Analysis

Branch published a new blog post titled 'How To Simplify Attribution With AI Data Analysis', highlighting how AI tools can help marketers answer exploratory, diagnostic, comparative, and benchmarking queries about their attribution data.

Building Advertiser Analytics in a Post-Identifier World

An ExchangeWire blog post (published 2026-08-27) that lists hundreds of advertising vendors registered in an IAB TCF vendor/consent registry and details each vendor's declared consent purposes, legitimate-interest uses, special purposes, features, categories of data collected, data retention periods and consent/ cookie expiry/tracking methods. The page functions as a vendor transparency/consent directory tied to IAB TCF, showing how many AdTech/MarTech companies classify their data use and retention in a world moving away from device identifiers. It is primarily a technical/reference resource for advertiser analytics, privacy compliance and vendor inventory auditing.

• Article published on 2026-08-27.
• Page lists vendors who are part of the IAB TCF 1013 registry and shows each vendor's consent purposes, special purposes, features, categories of data and retention periods.
• Includes hundreds of AdTech/MarTech companies (examples: Branch Metrics, Tappx, 33Across, Criteo, Amazon Ads, Google Advertising Products, LiveRamp, PubMatic, Magnite).