Promptwatch
AI search visibility analytics and optimisation SaaS for brands and agencies.
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Profil-Datensatz aktualisiert:
Unternehmensdaten
- Offizieller Name
- Promptwatch B.V.
- Einheitentyp
- COMPANY
- Gegründet
- 2025
- Hauptsitz
- Netherlands
- Unternehmensgröße
- 10–49
- Marktrolle
- MarTech Vendor
- Offizielle Website
- promptwatch.com
Was Promptwatch macht
Promptwatch operates a proprietary subscription software platform. It collects and analyses outputs from AI-search user interfaces, identifies brand and competitor citations and visibility patterns, and converts these observations into actionable technical and editorial recommendations. Customers pay recurring fees for access to monitoring, analysis, content-generation entitlements, agency workflow capabilities and integrations.
Einordnung und Abgrenzung
Promptwatch is a B2B AI-search visibility and Generative Engine Optimisation platform, not a consumer AI assistant or a conventional web-search engine. It measures and improves how external AI systems reference brands and their content.
Strategische Einordnung
KI-gestützte Einordnung aus der bestehenden Unternehmensrecherche; Interpretation und belegte Fakten sind zu unterscheiden.
Promptwatch B.V. is a Netherlands-based B2B SaaS provider for AI Search Optimisation and Generative Engine Optimisation. Its platform measures a brand’s visibility across AI search and answer systems including ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. It tracks prompts, mentions, citations, sentiment, competitor visibility, crawler activity and recommended source content, then produces content-gap analysis and optimisation recommendations. The company sells recurring subscriptions to brands, in-house marketing, SEO and content teams, and digital agencies managing multiple client accounts. Revenue comes from tiered monthly or annual SaaS plans, with prices and entitlements linked to projects, tracked prompts, AI responses, agent credits, AEO articles, analytics and API/MCP access. It reported more than €2 million ARR in May 2026.
Unternehmens-Newsbriefing
Briefing aktualisiert:
Promptwatch-Daten zeigen einen Einbruch der Reddit-Zitate in ChatGPT Search um 86 %, infolge von Veränderungen beim Quellenauswahlverhalten und der Plattformdynamik. Vor diesem Hintergrund der Generative Engine Optimization (GEO) betont CEO Gijs de Groot die Rolle der Plattform bei der Messung der Markensichtbarkeit in KI-Dialogsystemen und dem Einsatz automatisierter technischer sowie redaktioneller Optimierungen.
Geschäftsmodell und Monetarisierung
Promptwatch monetises through tiered recurring SaaS subscriptions with monthly and annual billing. Public plans range from Essential at $95 per month to Professional at $245 and Business at $579, with usage-based entitlements for projects, prompts, AI responses, agent credits and AEO articles. Higher tiers expand model tracking, analytics, geographic tracking, shopping insights, Ads Radar, knowledge-base access, API access and MCP access; larger brands and agencies receive custom commercial arrangements.
- Tiered SaaS plans
- Monthly and annual subscriptions for Essential, Professional and Business plans.
- Usage and feature entitlements
- Pricing differentiation through projects, prompts, responses, agent credits and AEO articles.
- Custom brand and agency contracts
- Larger-scale usage, account management and advanced access sold under tailored arrangements.
Produkte und Fähigkeiten
Für diese Ansicht liegen keine Produkte mit zugeordneten Quellen vor.
Produkte und Marktkategorien
Zuletzt erfasste Signale
Datumsangaben beziehen sich auf die Quellenveröffentlichung. Ältere Einträge sind historischer Kontext, kein Beleg für ein neues Ereignis.
Reddit citations plunge in ChatGPT, raising advertiser concerns
Chat & Conversational UI · Erfasster Impact-Score: 4/5
Analysts report a sudden, steep fall in Reddit-sourced citations in ChatGPT Search: PromptWatch recorded an 86% decline (from about 3.83% to ~0.52%) after August 14, and Petra Labs observed roughly an 80% drop with other social-platform citations also down. OpenAI declined to explain the change; observers suggest causes including ChatGPT’s source‑selection behavior, Reddit moderation to curb spam and low‑quality AI content, shifts in Reddit–OpenAI licensing or negotiations, or commercial motives as OpenAI builds advertising and retailer integrations. A similar, disruptive collapse previously followed Google removing a search parameter used by scrapers. Marketers warn the volatility undermines AI/GEO visibility strategies and reinforces the value of owned, first‑party content and authentic community engagement over manipulative tactics.
- PromptWatch tracked Reddit’s share of ChatGPT citations falling from ~3.83% (mid‑July to early August) to ~0.52% after August 14 — an 86% drop.
- Petra Labs’ analysis observed roughly an 80% decline in Reddit citations on ChatGPT and decreases in citations from other social platforms.
Promptwatch CEO on Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) · Erfasster Impact-Score: 2/5
Promptwatch founder and CEO Gijs de Groot discusses how search behavior is shifting from traditional engines like Google to AI-driven systems, and why brands must optimize across a broader information ecosystem—what he calls Generative Engine Optimization (GEO). Promptwatch, founded in March 2025, offers a platform that measures brand visibility in AI dialog systems, uses CDN log data and other signals to recommend technical and editorial optimizations, and has introduced a new solution called "Agentic AI Search Optimization" that can apply optimizations automatically. De Groot stresses the continuing importance of owned websites, high-quality content, and trusted sources while warning against mass low-quality AI content and an exclusive reliance on LLM-centered strategies.
- Promptwatch was founded in March 2025.
- Promptwatch offers a platform to optimize brand visibility in AI-driven dialog systems and to measure visibility in language-model answers.
Unternehmensbeziehungen vertiefen
Fragen zu Promptwatch
What is Promptwatch?
Promptwatch is a SaaS platform that measures and improves brand visibility in AI-generated search results and conversational AI answers.
Who uses Promptwatch?
Brands, in-house marketing, SEO and content teams, and digital agencies managing AI-search visibility for client organisations use Promptwatch.
How does Promptwatch make money?
Promptwatch earns recurring revenue through tiered monthly or annual SaaS subscriptions and custom contracts for larger brands and agencies.
Quellen und Datenabdeckung
Dieses Profil nutzt öffentlich zugängliche, offizielle und technisch beobachtbare Informationen. Fehlende Angaben belegen nicht, dass ein Produkt oder eine Beziehung nicht existiert. Die folgende Quellenliste bedeutet nicht, dass jede Aussage im Profil verifiziert wurde.
17 öffentlich erfasste Primärquellen und Zitate im Knowledge-Graphen verknüpft.
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