Observed Signal · Aug 11, 2026 · Product Launch · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Promptwatch CEO on Generative Engine Optimization (GEO)
Promptwatch founder and CEO Gijs de Groot discusses how search behavior is shifting from traditional engines like Google to AI-driven systems, and why brands must optimize across a broader information ecosystem—what he calls Generative Engine Optimization (GEO). Promptwatch, founded in March 2025, offers a platform that measures brand visibility in AI dialog systems, uses CDN log data and other signals to recommend technical and editorial optimizations, and has introduced a new solution called "Agentic AI Search Optimization" that can apply optimizations automatically. De Groot stresses the continuing importance of owned websites, high-quality content, and trusted sources while warning against mass low-quality AI content and an exclusive reliance on LLM-centered strategies.
Introduces a startup product and operational insights for optimizing visibility in AI chat/LLM responses (GEO), which is relevant to MarTech/AdTech practitioners but does not represent a major platform policy or industry-shifting announcement.
Key Takeaways & Evidence Grounding
- Promptwatch was founded in March 2025.
- Promptwatch offers a platform to optimize brand visibility in AI-driven dialog systems and to measure visibility in language-model answers.
- Promptwatch's entry packages start at €85 per month; the company also offers business licenses and enterprise solutions.
- Promptwatch introduced a new solution called "Agentic AI Search Optimization" that connects directly to a customer's website and can automatically implement optimizations and publish content.
- Promptwatch analyzes about 100 million AI data points per day and uses CDN log data (examples cited: Cloudflare and Akamai) to infer real crawler visits.
Connected Companies & Entities
9 Entities mappedAkamai
Enterprise edge cloud and content delivery infrastructure provider.
“We gain these insights in part from CDN log data, for example from Cloudflare or Akamai....”
Forbes
Business publisher monetising audiences through ads, sponsorships and affiliate content.
“A clear pattern emerges: Wikipedia, Reddit, Reuters, Forbes, Business Insider, and review platforms are among the most important sources....”
Thomson Reuters
Professional workflow software and Reuters news media owner.
“A clear pattern emerges: Wikipedia, Reddit, Reuters, Forbes, Business Insider, and review platforms are among the most important sources....”
Insider
Digital publisher monetising business news through ads and subscriptions.
“A clear pattern emerges: Wikipedia, Reddit, Reuters, Forbes, Business Insider, and review platforms are among the most important sources....”
Yext
Enterprise software for brand visibility, listings, search and reputation management.
“Is that basically an evolution of what Yext has been doing for classical search engines for years?...”
Promptwatch
AI search visibility analytics and optimisation SaaS for brands and agencies.
“I am co-founder and CEO of Promptwatch. We founded the company in March 2025....”
OpenAI
Foundation model company selling AI software, APIs and subscriptions.
“Trust in the answers is the most important capital for providers like OpenAI....”
Cloudflare
Cloud platform for security, performance, and edge application delivery.
“We gain these insights in part from CDN log data, for example from Cloudflare or Akamai....”
Reuters
Global news licensing, distribution and media monetisation platform.
“A clear pattern emerges: Wikipedia, Reddit, Reuters, Forbes, Business Insider, and review platforms are among the most important sources....”
Ontology Mapping & Concepts
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