Promptwatch
AI search visibility analytics and optimisation SaaS for brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Promptwatch B.V.
- Entity type
- COMPANY
- Founded
- 2025
- Headquarters
- Netherlands
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- promptwatch.com
What Promptwatch does
Promptwatch operates a proprietary subscription software platform. It collects and analyses outputs from AI-search user interfaces, identifies brand and competitor citations and visibility patterns, and converts these observations into actionable technical and editorial recommendations. Customers pay recurring fees for access to monitoring, analysis, content-generation entitlements, agency workflow capabilities and integrations.
Category differentiation
Promptwatch is a B2B AI-search visibility and Generative Engine Optimisation platform, not a consumer AI assistant or a conventional web-search engine. It measures and improves how external AI systems reference brands and their content.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Promptwatch B.V. is a Netherlands-based B2B SaaS provider for AI Search Optimisation and Generative Engine Optimisation. Its platform measures a brand’s visibility across AI search and answer systems including ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. It tracks prompts, mentions, citations, sentiment, competitor visibility, crawler activity and recommended source content, then produces content-gap analysis and optimisation recommendations. The company sells recurring subscriptions to brands, in-house marketing, SEO and content teams, and digital agencies managing multiple client accounts. Revenue comes from tiered monthly or annual SaaS plans, with prices and entitlements linked to projects, tracked prompts, AI responses, agent credits, AEO articles, analytics and API/MCP access. It reported more than €2 million ARR in May 2026.
Company news briefing
Briefing updated:
Promptwatch data reveals an 86% plunge in Reddit citations within ChatGPT Search following shifts in source-selection behavior and platform dynamics. Building on this Generative Engine Optimization (GEO) landscape, CEO Gijs de Groot highlights the platform's role in measuring brand visibility across AI dialogue systems and deploying automated technical and editorial optimisations.
Business model & monetisation
Promptwatch monetises through tiered recurring SaaS subscriptions with monthly and annual billing. Public plans range from Essential at $95 per month to Professional at $245 and Business at $579, with usage-based entitlements for projects, prompts, AI responses, agent credits and AEO articles. Higher tiers expand model tracking, analytics, geographic tracking, shopping insights, Ads Radar, knowledge-base access, API access and MCP access; larger brands and agencies receive custom commercial arrangements.
- Tiered SaaS plans
- Monthly and annual subscriptions for Essential, Professional and Business plans.
- Usage and feature entitlements
- Pricing differentiation through projects, prompts, responses, agent credits and AEO articles.
- Custom brand and agency contracts
- Larger-scale usage, account management and advanced access sold under tailored arrangements.
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Reddit citations plunge in ChatGPT, raising advertiser concerns
Chat & Conversational UI · Recorded impact score: 4/5
Analysts report a sudden, steep fall in Reddit-sourced citations in ChatGPT Search: PromptWatch recorded an 86% decline (from about 3.83% to ~0.52%) after August 14, and Petra Labs observed roughly an 80% drop with other social-platform citations also down. OpenAI declined to explain the change; observers suggest causes including ChatGPT’s source‑selection behavior, Reddit moderation to curb spam and low‑quality AI content, shifts in Reddit–OpenAI licensing or negotiations, or commercial motives as OpenAI builds advertising and retailer integrations. A similar, disruptive collapse previously followed Google removing a search parameter used by scrapers. Marketers warn the volatility undermines AI/GEO visibility strategies and reinforces the value of owned, first‑party content and authentic community engagement over manipulative tactics.
- PromptWatch tracked Reddit’s share of ChatGPT citations falling from ~3.83% (mid‑July to early August) to ~0.52% after August 14 — an 86% drop.
- Petra Labs’ analysis observed roughly an 80% decline in Reddit citations on ChatGPT and decreases in citations from other social platforms.
Promptwatch CEO on Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) · Recorded impact score: 2/5
Promptwatch founder and CEO Gijs de Groot discusses how search behavior is shifting from traditional engines like Google to AI-driven systems, and why brands must optimize across a broader information ecosystem—what he calls Generative Engine Optimization (GEO). Promptwatch, founded in March 2025, offers a platform that measures brand visibility in AI dialog systems, uses CDN log data and other signals to recommend technical and editorial optimizations, and has introduced a new solution called "Agentic AI Search Optimization" that can apply optimizations automatically. De Groot stresses the continuing importance of owned websites, high-quality content, and trusted sources while warning against mass low-quality AI content and an exclusive reliance on LLM-centered strategies.
- Promptwatch was founded in March 2025.
- Promptwatch offers a platform to optimize brand visibility in AI-driven dialog systems and to measure visibility in language-model answers.
Explore company relationships
Questions about Promptwatch
What is Promptwatch?
Promptwatch is a SaaS platform that measures and improves brand visibility in AI-generated search results and conversational AI answers.
Who uses Promptwatch?
Brands, in-house marketing, SEO and content teams, and digital agencies managing AI-search visibility for client organisations use Promptwatch.
How does Promptwatch make money?
Promptwatch earns recurring revenue through tiered monthly or annual SaaS subscriptions and custom contracts for larger brands and agencies.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
Continue your research on Promptwatch
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.