B2B SaaS Provider · vs · Data Provider / Broker
Zoom vs ZoomInfo
Structured technology and market comparison · 2026
Direct Feature Comparison
Zoom · vs · ZoomInfoCloud communications and collaboration software for organisations and teams.
B2B data and go-to-market software platform for revenue teams.
Analyze all overlapping signals and tech stacks for Zoom and ZoomInfo
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Zoom and ZoomInfo?
When comparing Zoom and ZoomInfo, both platforms operate within the Measurement & Analytics Platform, B2B SaaS Provider, and Productivity & Collaboration SaaS ecosystem. Zoom is positioned as Cloud communications and collaboration software for organisations and teams, whereas ZoomInfo focuses on B2B data and go-to-market software platform for revenue teams. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Zoom and ZoomInfo?
When evaluating Zoom and ZoomInfo, enterprise buyers also consider other platforms in Measurement & Analytics Platform, B2B SaaS Provider, and Productivity & Collaboration SaaS. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Zoom vs ZoomInfo
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Zoom
Recent Signals
- ·AdExchangerMarketing Strategy
Zoom's Marketing Rebuild: Beyond Pandemic Fame
At AdExchanger's Programmatic IO, Zoom's VP of brand and content, Josh Reed, discussed the company's marketing overhaul. Despite 99% unaided brand awareness, Zoom is pigeonholed as a video call app. Reed highlighted the 'iceberg' problem: being known for one thing while other products like contact center, events platform, VoIP, and AI tools remain invisible. Under CMO Kim Storin, Zoom consolidated marketing functions, expanded into linear TV, creator partnerships, and affiliate marketing. They launched the Solopreneur 50 program and are experimenting with commission-based creator models. Measurement is shifting from last-touch to multi-touch attribution using Snowflake as a data spine. Zoom is also adapting to the 'dark funnel', where B2B research starts in LLMs and AI chatbots, requiring a new approach to meet buyers where they are.
- Zoom has 99% unaided brand awareness, but is mostly known for video calling.
- Josh Reed, VP of brand and content, spoke at AdExchanger's Programmatic IO in NYC on the marketing challenge.
- Zoom consolidated its marketing functions under a center of excellence model since CMO Kim Storin arrived 18 months ago.
- ·AdweekBrand Marketing
Zoom Partners with Colin Jost for B2B Comedy Campaign
At ADWEEK's Brandweek conference, Zoom's head of brand and activation Whitney Magnuson revealed the company's strategy to leverage comedy to expand its brand beyond video conferencing. Zoom partnered with SNL alum Colin Jost and his production studio No Notes, first collaborating on the 'Zoom Ahead' campaign in December. Their newest spot, in which Zoom comedically plots its own destruction, sparked internal debate before airing. Magnuson emphasized that Zoom's high brand awareness is narrowly tied to video calls, despite the company's expansion into contact center software, AI tools, and sales products. The campaign aims to make the brand 'iconic' by capitalizing on its cultural status as a verb and its frequent appearances in movies and TV shows. Jost noted that No Notes, which grew from his SNL parody writing, allows him to pitch brand ideas directly to companies, bypassing traditional agencies.
- Zoom partnered with Colin Jost's production studio No Notes for its 'Zoom Ahead' campaign in December.
- Zoom's head of brand Whitney Magnuson spoke at ADWEEK's Brandweek conference about the comedy strategy.
- The campaign aims to expand Zoom's brand recognition beyond video conferencing into contact center, AI, and sales products.
- ·AdweekBrand Marketing
Kate McKinnon Plays Evil CEO in Zoom Sequel Campaign
Zoom has unveiled the sequel to its 'Zoom Ahead' brand campaign, titled 'Zoom Got it Done', featuring SNL alum Kate McKinnon as an evil CEO who plots to destroy the platform. The ad continues the narrative of the first commercial, which starred Bowen Yang and was created by Colin Jost's No Notes Productions. The campaign aims to reposition Zoom as an AI-enterprise platform beyond video calling, showcasing features like AI agents and automated note-taking. It runs across TV, CTV, OOH, digital, and social during the NFL season. The campaign is the first major push under CMO Kim Storin, who credits humor for breaking through and contributing to a 4.9% year-over-year Q2 revenue boost.
- Zoom launched sequel campaign 'Zoom Got it Done' with Kate McKinnon as an evil CEO.
- The campaign follows 'Zoom Ahead', which debuted in December with Bowen Yang.
- Created by Colin Jost's No Notes Productions.
ZoomInfo
Recent Signals
- ·https://martechseries.com/feed/Platform
ZoomInfo Launches Agent Teams with DoubleO.ai Acquisition
ZoomInfo, an all-in-one AI GTM platform, announced the launch of Agent Teams, a new capability that enables revenue teams to deploy AI agents that execute complete go-to-market plays. Agent Teams is built on the orchestration architecture of DoubleO.ai, which ZoomInfo acquired. The feature coordinates teams of agents across a company's systems, signals, and ZoomInfo's intelligence to automate complex GTM motions, from tracking champions to finding lookalikes of closed-won opportunities and reaching out with customized messaging. Agent Teams is available now in GTM Studio with no new SKU or contract required. The platform includes built-in governance, leveraging ZoomInfo's responsibly sourced data and security certifications (SOC 2, ISO 27001, ISO 27701). The product aims to address the fragmentation and unreliability of existing AI agents in revenue workflows, providing a more dependable and scalable solution.
- ZoomInfo acquires DoubleO.ai, founded by Derek Osgood and Karthik Suresh.
- ZoomInfo launches Agent Teams, powered by DoubleO.ai's orchestration architecture.
- Agent Teams is available in GTM Studio with no new SKU or contract required.
- ·https://martechseries.com/feed/AI & Data Integration
ZoomInfo Launches Superhuman Go Connector Integration
ZoomInfo, the AI-powered go-to-market (GTM) platform, has launched a connector for Superhuman Go, the AI assistant from Superhuman. This integration enables mutual customers to access ZoomInfo's verified GTM intelligence data directly within Superhuman Go's workflow environment. The connector uses the same API and Model Context Protocol (MCP) interface as other ZoomInfo integrations, reading from the GTM.AI context layer that covers over 100 million companies and 500 million contacts. Users can search for target accounts, pull verified contacts, and surface intent signals without leaving their current applications. The integration is governed by existing ZoomInfo and Superhuman permissions, ensuring data lineage and audit logging. This launch is part of ZoomInfo's broader strategy to embed its data into various AI assistants and platforms, enhancing revenue team efficiency.
- ZoomInfo has launched a connector for Superhuman Go, an AI assistant, to bring GTM context data into customer workflows.
- The integration uses the Model Context Protocol (MCP) and reads from ZoomInfo's GTM.AI context layer.
- ZoomInfo's GTM Context Graph spans 100 million companies, 500 million contacts, and billions of buying signals.
- ·SEC APIfinancials
10-Q Financial Filing Analysis for ZoomInfo (2026-08-05)
ZoomInfo reported Q2 2026 financial results characterized by modest topline growth alongside a massive non-cash goodwill impairment charge. Revenue for the quarter rose 1.2% year-over-year to $310.4 million, driven by upmarket enterprise customer expansion. However, the company posted a GAAP operating loss of $622.0 million and a net loss of $643.7 million, primarily due to a $650.5 million pre-tax goodwill impairment triggered by share price compression and strategic revenue forecast revisions. Adjusted Operating Income reached $110.0 million (35% margin) and Adjusted EBITDA totaled $119.1 million. Operationally, ZoomInfo initiated a major restructuring program in May 2026 involving a ~20% global workforce reduction (~600 employees) and recognized $21.6 million in restructuring charges during the quarter. The company announced a strategic transition from seat-based pricing to a hybrid data-credit consumption model starting in Q3 2026, creating potential near-term revenue headwinds while targeting improved long-term net retention.
- Q2 2026 revenue increased 1.2% year-over-year to $310.4 million, with subscription revenue accounting for $304.7 million.
- Recorded a $650.5 million pre-tax non-cash goodwill impairment charge, driving a GAAP net loss of $643.7 million compared to net income of $24.0 million in Q2 2025.
- Approved the 2026 Restructuring Program to reduce global headcount by approximately 20% (~600 employees), incurring $21.6 million in restructuring costs in Q2 2026.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Zoom and ZoomInfo share across the market ecosystem.