Observed Signal · Sep 14, 2026 · Campaign Launch · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Brand Marketing Market: Kate McKinnon Plays Evil CEO in Zoom Sequel Campaign
Zoom has unveiled the sequel to its 'Zoom Ahead' brand campaign, titled 'Zoom Got it Done', featuring SNL alum Kate McKinnon as an evil CEO who plots to destroy the platform. The ad continues the narrative of the first commercial, which starred Bowen Yang and was created by Colin Jost's No Notes Productions. The campaign aims to reposition Zoom as an AI-enterprise platform beyond video calling, showcasing features like AI agents and automated note-taking. It runs across TV, CTV, OOH, digital, and social during the NFL season. The campaign is the first major push under CMO Kim Storin, who credits humor for breaking through and contributing to a 4.9% year-over-year Q2 revenue boost.
Campaign news for a major tech brand, but not industry-shifting for AdTech or MarTech.
Key Takeaways & Evidence Grounding
- Zoom launched sequel campaign 'Zoom Got it Done' with Kate McKinnon as an evil CEO.
- The campaign follows 'Zoom Ahead', which debuted in December with Bowen Yang.
- Created by Colin Jost's No Notes Productions.
- Campaign runs on TV, CTV, OOH, digital, and social during NFL season.
- Zoom reported 4.9% year-over-year Q2 revenue growth, partly attributed to the marketing push.
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