Ströer vs Weischer

The Tower in Stuttgart: Ströer übernimmt die Vermarktung des LED-Video-Boards am Pragsattel

Ströer, a German out-of-home advertising specialist, has taken over the marketing for a 72-square-meter LED video board at the Stuttgart Pragsattel. The screen, located on the historic Mahle-Hochbunker, will be branded 'The Tower' and become part of Ströer's Iconic Screen Collection. This strategic location is a major traffic hub connecting federal roads B27, B10, and B295, as well as a key route from the A81 motorway. According to Ströer, the site can generate up to 249,000 advertising contacts daily. The company aims to attract advertisers targeting commuters, business travelers, and consumers in the Stuttgart metropolitan region. This move expands Ströer's national DOOH portfolio and strengthens its presence in the digital out-of-home market.

• Ströer takes over marketing for a 72-square-meter LED video board at Stuttgart Pragsattel.
• The screen is located on the historic Mahle-Hochbunker and will be called 'The Tower'.
• The location becomes part of Ströer's Iconic Screen Collection.

The Bridge: Ströer und blowUP media erweitern ihr Premium-Digitalportfolio in Berlin mit neuem Iconic Screen an der Warschauer Brücke

Ströer und blowUP media erweitern ihr Premium-Digitalportfolio in Berlin mit einem neuen Iconic Screen an der Warschauer Brücke.

Stiftung Lesen und Ströer rufen zum Vorlesen auf

Ströer und die Stiftung Lesen starten eine gemeinsame Initiative, um zum Vorlesen aufzurufen. Der Beitrag ist am 27. Oktober 2026 erschienen.

Night of the Lions: Weischer Honours Top Creative Talents

At the traditional 'Night of the Lions' held at KINOPOLIS Hamburg, Weischer honored Germany's top creative talents and distributed 21 Cannes Lions trophies won this year, including three Gold, three Silver, and 15 Bronze Lions. The evening recognized HeimatTBWA Berlin's 'No Project Without Drama' for Hornbach as the year's most successful campaign with seven Lions, while also honoring German Young Lions winners. Additionally, the event paid tribute to the late creative leader Ricardo Wolff and commemorated Florian Weischer for 30 years of representing Cannes Lions in Germany.

• German agencies took home a total of 21 Cannes Lions (3 Gold, 3 Silver, 15 Bronze) along with one Silver and one Bronze in the Young Lions Competitions.
• HeimatTBWA Berlin secured seven Lions (2 Gold, 3 Silver, 2 Bronze) for Hornbach's campaign 'No Project Without Drama', making it the most awarded campaign of the year.
• Florian Weischer was recognized for 30 years of representing Cannes Lions in Germany, having established the partnership with then-festival head Roger Hatchuel in 1996.

Weischer takes a strategic stake in Erason

Weischer is acquiring a strategic stake in Erason to combine its media and mobility data expertise with Erason's AI-powered market research platform AIlon. The goal is to reduce wasted ad spend, which in Germany amounts to up to €24.7 billion (56% of the advertising budget). The deepened partnership promises faster audience activation, higher click-through rates, and lower cost per action.

• Weischer is taking a strategic stake in Erason, announced on August 18, 2026.
• Up to 56% of Germany's advertising budget (€24.7 billion) is considered avoidable wasted ad spend.
• AIlon combines survey-based market research with real campaign and behavioural data.

DOOH Growing Structurally — Industry Must Modernize

Tobias Hefele of Weischer says Digital Out of Home (DOOH) is in a strong position, with Nielsen reporting 5.6% growth in the first half of the year versus 1.1% for the overall ad market. He warns the sector is at a turning point and must address measurement, standardization and demonstrable ad effectiveness to secure long-term growth. Hefele highlights opportunities from linking DOOH with Retail Media and from AI — especially AI-assisted creative generation and faster, more flexible campaign processes — but stresses the need to modernize infrastructure and create common standards first. He also notes growing formats such as video, audio and content partnerships, and that both new and existing advertiser segments are fueling structural growth.

• Nielsen reported 5.6% growth for Out-of-Home in the first half of the year.
• The overall advertising market grew 1.1% in the same period (per the article).
• Weischer.OOH is growing faster than the broader OOH market, according to Tobias Hefele.