Smartly vs Smartsheet

Horizon CEO Bob Lord Criticizes Holdcos’ FTE Pricing Models

At Smartly's Advance event in Lower Manhattan, Horizon Media Holdings president Bob Lord publicly criticized traditional full-time equivalent (FTE)-based pricing models used by major agency holding companies. He argued that such models, along with principal-based buying, are outdated and hinder client business growth. Lord emphasized the need for 'composable architectures' and monetizing technology investments rather than relying on legacy headcount-based pricing. He predicted that within five years, clients will stop paying for FTE-based models. His comments highlight a growing industry debate about agency compensation structures as technology and AI reshape the agency landscape.

• Horizon Media Holdings president Bob Lord criticized FTE-based pricing models at Smartly's Advance event.
• Lord called FTE models and principal-based buying 'the old system'.
• He predicted clients will stop paying for FTE-based models within five years.

Smartly adds LinkedIn Ads to unified platform for B2B marketers

Smartly, the AI-powered advertising technology company, announced a new integration bringing LinkedIn Ads into its unified advertising platform. This collaboration aims to help B2B marketers personalize creative for professional audiences, accelerate video production, and use audience and performance intelligence to continuously improve advertising outcomes. By combining LinkedIn's professional audience insights with Smartly's AI-powered creative and performance intelligence, marketers can create more relevant creative across the B2B buying journey. The integration also enables scaling video production for LinkedIn through AI-powered automation and turning performance signals into actionable insights.

• Smartly announced a new integration bringing LinkedIn Ads into its unified advertising platform.
• The integration is designed to help B2B marketers personalize creative for professional audiences.
• Smartly's CEO, Laura Desmond, highlighted the collaboration's importance for B2B marketers.

TIMBALAND TO HEADLINE SMARTLY’S ADVANCE IN NEW YORK CITY ON SEPTEMBER 29

Smartly announces that Timbaland will headline its ADVANCE event in New York City on September 29.

Smartsheet investors sue over undisclosed acquisition offer

Rosen Law Firm has filed a securities fraud class action lawsuit against Smartsheet Inc. on behalf of investors who sold shares between June 2024 and September 2024. The suit alleges that Smartsheet failed to disclose an unsolicited acquisition offer from a consortium of investors, while the company was repurchasing its own stock at lower prices. The action seeks to recover damages for investors who sold shares during this period. The deadline for lead plaintiff applications is October 5, 2026.

• Rosen Law Firm filed a securities fraud class action against Smartsheet Inc.
• The class period is June 1, 2024 to September 23, 2024.
• Smartsheet received an unsolicited takeover offer at $56.25 per share on January 24, 2024.

Smartsheet Appoints Takeshi Osawa as President & General Manager of Japan Amid Accelerating Customer Demand and AI Adoption

Smartsheet appoints Takeshi Osawa as President & General Manager of Japan, and names new leaders across APAC and Japan as demand surges in technology, manufacturing and professional services.