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Expert Integrates PAYBACK in Stores and Online

The German electronics retail cooperative expert has integrated the PAYBACK bonus program both in its physical stores and its online shop expert.de. This partnership enables around 35 million PAYBACK members to collect points on purchases of consumer electronics, telecommunications, and household appliances. The move aims to strengthen customer loyalty and create additional purchase incentives. For PAYBACK, it expands its network to include a high-value electronics retailer, with special point promotions planned at launch. While the collaboration offers opportunities for targeted marketing based on shopping data, the extent of such initiatives and financial terms remain undisclosed. The partnership is seen as a competitive response to large online platforms, leveraging a unified loyalty scheme across channels.

• expert integrates PAYBACK in its physical stores and online shop expert.de.
• Around 35 million PAYBACK members can collect points on electronics purchases.
• The partnership covers consumer electronics, telecommunications, and household appliances.

Netto expands Alnatura organic partnership to over 500 stores

German discount retailer Netto Marken-Discount is expanding its partnership with organic brand Alnatura, introducing up to 80 Alnatura products in approximately 260 additional stores across Bavaria and Baden-Württemberg from mid-October 2026. Following an initial launch in Berlin, this brings the total number of participating Netto stores to more than 500. The move aims to complement Netto's existing BioBio private label with a well-known manufacturer brand, targeting consumers who specifically seek branded organic products. To support the launch, Netto is running a PAYBACK promotion from October 19 to November 14, 2026, offering 44x bonus points on Alnatura products in the new stores. The retailer plans further regional expansions, though no specific timeline or locations have been announced. The partnership underscores the growing importance of organic products in discount retail.

• Netto expands Alnatura products to ~260 additional stores in Bavaria and Baden-Württemberg, bringing total to over 500.
• Up to 80 Alnatura products are now available in the participating stores.
• A PAYBACK promotion from October 19 to November 14, 2026 offers 44x points on Alnatura products.

Prodege Appoints Todd Parsons Chief Executive Officer

Prodege, a consumer marketing and insights platform, announced the appointment of Todd Parsons as Chief Executive Officer, effective October 1, 2026. Parsons previously served as Chief Product Officer and President of Performance Media at Criteo, where he helped advance commerce, first-party data, and AI capabilities. He will lead Prodege's next chapter, focusing on AI-driven consumer engagement and leveraging Prodege's community of more than 125 million people.

• Prodege announced Todd Parsons as CEO on September 17, 2026, effective October 1, 2026.
• Parsons most recently served as Chief Product Officer and President of Performance Media at Criteo.
• He previously held product leadership roles at SocialCode, OpenX, and Acxiom, and founded BuzzLogic and Aditive.

Todd Parsons Named CEO of Blackstone-Owned Prodege

Todd Parsons, former Chief Product Officer at Criteo, will become CEO of Prodege, a Blackstone-backed consumer insights firm, starting October 1. Prodege operates a panel of over 125 million consumers and powers loyalty programs like Swagbucks, MyPoints, and InboxDollars. Parsons is expected to leverage his AI expertise from Criteo, where he oversaw the development of AI tools including a Model Context Protocol, to enhance Prodege's market research offerings. The appointment marks a significant leadership change for the company, which provides consumer feedback to CPG brands, commerce companies, and game developers.

• Todd Parsons has been named CEO of Prodege, starting October 1.
• Prodege is backed by Blackstone and runs a consumer panel of over 125 million members.
• Prodege powers loyalty programs for Swagbucks, MyPoints, and InboxDollars.

AdGate Media is Now Part of Prodege

Prodege announces that AdGate Media is now part of Prodege, as listed on their press release archives page.