P&G vs Prodege

Marketing Org Charts: Why Domains Replace Brands and Channels

Marketing organizations repeatedly redraw their org charts as business needs evolve. The article traces the shift from brand management, to channel-centered structures, to lifecycle-based teams, and now to domain-driven design. It argues that brand and channel structures lead to duplicated capabilities and costs. Domain organization, borrowed from software engineering, groups teams around business capabilities like personalization, pricing, and loyalty, which can be shared across brands and channels. This approach requires a strong data and technology foundation and an enabling layer for adoption. Examples from Amazon, ING, and Mondelez illustrate domain structures in practice. The article notes that domain structures are not universally applicable and require trade-offs in accountability and coordination, but are increasingly relevant with AI adoption.

• P&G's Neil McElroy proposed brand management in 1931.
• Amazon uses domain ownership with two-pizza teams and single-threaded owners.
• ING restructured 3,500 employees into 350 cross-functional squads across 13 tribes in 2015.

Newman's Own CMO Rebalances Product and Purpose Strategy

Adweek profiles Newman's Own and its new CMO, Mark Anthony Edmonson, who is repositioning the brand to lead with product quality rather than charity. The article recounts the brand's 1980 founding by Paul Newman and A.E. Hotchner, its roughly $600 million in donated profits, and its second-place ranking among U.S. food brands in Time's World's Best Brands. Edmonson, a veteran of Campbell's and P&G, introduced the tagline 'Great Ingredients. Greater Purpose.' to bridge the gap between purpose-driven marketing and actual purchase behavior. The piece argues that while purpose can drive trial, product quality drives repeat purchases, and that brands such as Patagonia and Ben & Jerry's are poor templates because their social missions were foundational rather than retrofitted.

• Newman's Own has raised over $600 million for charity since its founding.
• The brand ranks second among U.S. brands in the food category of Time's World's Best Brands.
• Mark Anthony Edmonson is Newman's Own's new CMO, with prior experience at Campbell's and P&G.

Lindt's Jaideep Pamani: Clarity and Consistency Are Brands' Superpowers

Jaideep Pamani, Marketing Director at Lindt & Sprüngli and juror on The Drum Awards Festival Advertising jury, argues that long-term brand value is built through clarity, consistency and the use of Distinctive Brand Assets rather than constant reinvention. Drawing on experience scaling Lindt, Duracell and P&G, he recommends investment in consistent, global creative campaigns that evolve existing strengths to meet current consumer needs. Pamani sees AI as useful for reducing operational load on routine tasks but not a replacement for authentic human creativity and judgment. He advises marketers to define core objectives, keep messaging focused, and combine boldness with agility to succeed in uncertain environments.

• Jaideep Pamani is Marketing Director at Lindt & Sprüngli.
• Pamani served as a juror on the Advertising jury for The Drum Awards Festival.
• He recommends investing in consistent, global creative campaigns and leveraging Distinctive Brand Assets for long-term growth.

Prodege Appoints Todd Parsons Chief Executive Officer

Prodege has appointed Todd Parsons as Chief Executive Officer, as announced on September 17, 2026. Additionally, AdGate Media is now part of Prodege as of September 8, 2026.

Todd Parsons Named CEO of Blackstone-Owned Prodege

Todd Parsons, former Chief Product Officer at Criteo, will become CEO of Prodege, a Blackstone-backed consumer insights firm, starting October 1. Prodege operates a panel of over 125 million consumers and powers loyalty programs like Swagbucks, MyPoints, and InboxDollars. Parsons is expected to leverage his AI expertise from Criteo, where he oversaw the development of AI tools including a Model Context Protocol, to enhance Prodege's market research offerings. The appointment marks a significant leadership change for the company, which provides consumer feedback to CPG brands, commerce companies, and game developers.

• Todd Parsons has been named CEO of Prodege, starting October 1.
• Prodege is backed by Blackstone and runs a consumer panel of over 125 million members.
• Prodege powers loyalty programs for Swagbucks, MyPoints, and InboxDollars.

AdGate Media is Now Part of Prodege

Prodege announces that AdGate Media is now part of Prodege, as listed on their press release archives page.