Data Provider / Broker · vs · Data Provider / Broker · AdTech Vendor
OAN vs OS Data Solutions
Structured technology and market comparison · 2026
Direct Feature Comparison
OAN · vs · OS Data SolutionsAudience data provider for programmatic and gaming advertising.
German audience data and targeting platform for programmatic advertising.
Analyze all overlapping signals and tech stacks for OAN and OS Data Solutions
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Comparison Analysis
What is the main difference between OAN and OS Data Solutions?
When comparing OAN and OS Data Solutions, both platforms operate within the Customer Data & Clean Room Platform (CDP/DCR), In-App, and Data Provider / Broker ecosystem. OAN is positioned as Audience data provider for programmatic and gaming advertising, whereas OS Data Solutions focuses on German audience data and targeting platform for programmatic advertising. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to OAN and OS Data Solutions?
When evaluating OAN and OS Data Solutions, enterprise buyers also consider other platforms in Customer Data & Clean Room Platform (CDP/DCR), In-App, and Data Provider / Broker. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of OAN and OS Data Solutions compare?
OAN is headquartered in Poland (founded in 2011) with <10 employees. OS Data Solutions is based in Germany (founded in 2019) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: OAN vs OS Data Solutions
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
OAN
Recent Signals
- ·OAN
Global games market to hit $213.9B in 2026
Newzoo forecasts the global games market will grow 6.1% year-over-year to $213.9 billion in 2026, with China and the US accounting for more than half of consumer spending and mobile remaining the largest platform at $121.1 billion. The article also reports that Europe's games industry generated €30 billion in 2025, digital purchases made up 91% of revenue, and 199 million Europeans played games. GTA 6 hype has driven significant traffic spikes on Netflix and Twitch, and OAN highlights these trends as opportunities for advertisers, while announcing its presence at DMEXCO.
- Newzoo forecasts the global games market will grow 6.1% YoY to $213.9 billion in 2026.
- China and the US are expected to account for more than half of consumer spending, with mobile revenue at $121.1 billion.
- Europe's games industry generated €30 billion in 2025, with digital purchases representing 91% of revenue and 199 million European players.
OS Data Solutions
Recent Signals
- ·OS Data Solutions GmbH
OS Data Solutions launcht OSDX als Dateninfrastruktur für die Agentic Era – The Trade Desk erster Integrationspartner
OS Data Solutions launcht OSDX als Dateninfrastruktur für die Agentic Era – The Trade Desk erster Integrationspartner (2. September 2026)
- ·OS Data Solutions GmbH
OS Data Solutions launcht OSDX als Dateninfrastruktur für die Agentic Era – The Trade Desk erster Integrationspartner
OS Data Solutions (OSDS), a Ströer subsidiary and leading German data provider for digital marketing, launched OSDX, a proprietary data management platform unifying its Multi-ID Audiences, Contextual and Geo data under one controlled infrastructure. The Trade Desk is the first external partner directly integrated, making OSDS data available inside its Kokai platform for programmatic campaigns across CTV, mobile, desktop, audio and DOOH. OSDX also includes an MCP server designed to support AI-driven campaign automation such as The Trade Desk's Koa Agents.
- OS Data Solutions launched OSDX on September 2, 2026, as its own data management platform, moving Multi-ID Audiences from Virtual Minds' DMP The Adex into its own infrastructure.
- The Trade Desk is named as the first external integration partner, with OSDX data directly available in The Trade Desk's Kokai platform.
- OSDX bundles Multi-ID Audiences, Contextual data based on the OVK classification standard, and Geo data for programmatic campaigns across CTV, mobile, desktop, audio, and DOOH.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners OAN and OS Data Solutions share across the market ecosystem.
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