Agency & Consultancy · vs · Agency & Consultancy
Jung von Matt vs WPP
Structured technology and market comparison · 2026
Direct Feature Comparison
Jung von Matt · vs · WPPIndependent agency group for strategy, creative and campaigns.
Global marketing services group with agencies, media operations and AI software.
Comparison Analysis
What is the main difference between Jung von Matt and WPP?
When comparing Jung von Matt and WPP, both platforms operate within the Connected TV (CTV) & OTT, Agency & Consultancy, and Display, Web & Mobile ecosystem. Jung von Matt is positioned as Independent agency group for strategy, creative and campaigns, whereas WPP focuses on Global marketing services group with agencies, media operations and AI software. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Jung von Matt and WPP?
When evaluating Jung von Matt and WPP, enterprise buyers also consider other platforms in Connected TV (CTV) & OTT, Agency & Consultancy, and Display, Web & Mobile. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Jung von Matt vs WPP
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Jung von Matt
Recent Signals
- ·HorizontAgency
Jung von Matt Wins HVV Account, Launches Civil Courage Campaign
The Hamburger Verkehrsverbund (HVV) has appointed Jung von Matt as one of its new creative agency partners following a competitive pitch. The incumbent agency, KNSK, which had held the account for four years, declined to participate in the pitch. To celebrate the partnership's start, Jung von Matt developed a special campaign timed to the national 'Day of Civil Courage' on September 19. The campaign features a 'red line' visual element aimed at promoting respect and courtesy among passengers. This appointment reflects HVV's broader strategy to refresh its creative partnerships and engage the public in meaningful dialogue about public transport etiquette.
- HVV appointed Jung von Matt as a new creative agency partner after a pitch.
- Incumbent agency KNSK did not participate in the recent pitch.
- The campaign is timed to the national 'Day of Civil Courage' on September 19.
- ·HorizontBrand & Agency
Leibniz Drops Jung von Matt, Works Without Lead Agency
German biscuit manufacturer Bahlsen is launching a new brand campaign for its Leibniz brand, notably without the involvement of its former global creative lead agency, Jung von Matt/Spree. The agency had won the account for Leibniz and Pick Up! about five years ago after a multi-stage pitching process. The new campaign marks a return to TV advertising for Leibniz, which had been absent from TV spots for over a year. Bahlsen has decided to proceed without a lead agency for this campaign, instead working with other partners. This move signals a shift in Bahlsen's agency strategy, potentially reflecting broader trends in brand-agency relationships.
- Leibniz is launching a new brand campaign without a lead agency.
- Jung von Matt/Spree did not participate in the new campaign.
- Leibniz had been absent from TV advertising for over a year.
- ·MeediaMarketing Campaign
s.Oliver Campaign with Heidi Klum Returns to Physical Touchpoints
German fashion brand s.Oliver has launched a new brand campaign featuring Heidi Klum, called 'Casual since forever'. The campaign, developed by agency Jung von Matt, emphasizes an omnichannel approach, combining digital channels with physical touchpoints such as (D)OOH and print. The campaign runs from September 10 to October 31, 2026, targeting women aged 25-45, aiming for at least 200 million gross contacts. Media planning and buying are handled by Munich-based agency Slash, with whom s.Oliver has collaborated since January 2025 on a full-funnel approach. The campaign is part of s.Oliver's strategy to strengthen its positioning as a 100% casual brand, and it marks a shift from previous digital-heavy campaigns to a more balanced media mix.
- s.Oliver launched a new brand campaign with Heidi Klum titled 'Casual since forever'.
- The campaign combines digital channels with physical touchpoints like (D)OOH and print.
- Campaign runs from September 10 to October 31, 2026, targeting women aged 25-45.
WPP
Recent Signals
- ·AdweekAgency & Consultancy
Coca-Cola CMO Reveals Criteria for Next Agency Partner
Coca-Cola's Chief Marketing and Customer Commercial Officer, Manolo Arroyo, outlined his agency selection criteria at ADWEEK's Brandweek conference. With the beverage giant's $4 billion global media, data, and tech account in review, Arroyo emphasized the need for deeper integration with creators/influencers, retail media, and strong capabilities in tying investment to sales. He noted the importance of shifting metrics from brand love to actions and consumption. Incumbent WPP is favored to retain the business, with Publicis Groupe withdrawing to focus on PepsiCo's account. The remarks signal a strategic focus on performance-driven marketing and commerce integration in the next agency partnership.
- Coca-Cola's global media, data, and tech account worth $4 billion is in review.
- Coca-Cola CMO Manolo Arroyo said at Brandweek he prioritizes creator/influencer integration, retail media, and sales attribution in agency partners.
- WPP is the incumbent and favored to win the global account; Publicis Groupe withdrew from the pitch.
- ·VideoWeekAgency Transformation
AI's Dual Impact on Agency Staff: Efficiency and Pressure
The article examines how AI is reshaping agency operations, highlighting increased efficiency alongside heightened pressure on staff. WPP plans to cut 1,000 more jobs by end of 2026, adding to 11,000 cuts since early 2025, as part of a strategic shift toward a leaner, AI-enabled business. Other holding companies like Havas have automated processes, with CEO Yannick Bolloré noting they've automated everything possible. A Basis report reveals 70% of agency professionals find their jobs harder than two years ago, and 54% report strained client relationships due to higher expectations and compressed timelines. Anonymous senior agency sources confirm the pressure to 'do more with less' but note morale varies. While AI saves time, especially with agentic AI for client queries, concerns remain about job security, tool proliferation, and the risk of over-reliance on AI for tasks like email writing. The article suggests agencies are adapting, but not without friction.
- WPP plans to cut an additional 1,000 jobs by the end of 2026, after cutting 11,000 since early 2025.
- Havas has automated 'everything we can automate', according to CEO Yannick Bolloré.
- A Basis report found 70% of agency professionals say their jobs are more difficult than two years ago.
- ·DigidayAgency & Consultancy
WPP Wins Coca-Cola Global Media, Publicis Shifts to PepsiCo
WPP is set to win Coca-Cola's global media, data, and tech business, a significant win for CEO Cindy Rose as she works to turn the holding company around. Publicis, the only other contender, dropped out early to focus on PepsiCo's global media account, leaving WPP unopposed. Despite topping JP Morgan's new business rankings, WPP's like-for-like net sales declined 4.7% in the first half, and questions remain about its AI platform WPP Open's effectiveness. The article analyzes WPP's strategic choices, including skipping Coke's North American business, and compares its position to Publicis, which can afford to walk away from pitches due to past successes. Legal challenges, including a whistleblower suit and securities class action, also loom. Overall, the win provides a chance for WPP to prove its turnaround, though it still faces structural and cultural hurdles.
- WPP is set to win Coca-Cola's global media, data, and tech business.
- Publicis walked away from the Coca-Cola pitch to win PepsiCo's global media business.
- WPP's like-for-like net sales declined 4.7% in the first half of the year.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Jung von Matt and WPP share across the market ecosystem.