JOM Group vs Jung von Matt

Whitepaper: Wie Sie Ad Fraud erkennen und Werbebudgets schützen

Neues Whitepaper der JOM Group zum Thema Ad Fraud: Hohe Reichweiten, starke Klickraten und gute Conversion-Werte sehen im Reporting überzeugend aus. Doch was, wenn ein Teil davon gar nicht von echten Nutzer:innen stammt?

Cheapest Media Contact Can Be Most Expensive

A Talking-Heads column by Katharina Wildau (JOM Group) published on Horizont argues that media planning's narrow focus on cost-per-contact and short-term efficiency can be counterproductive. Wildau, a member of JOM Group's management, explains why the cheapest audience contacts may deliver lower long-term value and higher overall costs, and urges media planners to adopt a broader definition of efficiency that accounts for reach quality, campaign effectiveness, and strategic goals.

• Article published on August 26, 2026.
• Author is Katharina Wildau, member of the management (Mitglied der Geschäftsleitung) at JOM Group.
• Column argues that the lowest-cost media contacts can be the most expensive when accounting for long-term effectiveness and quality.

Retail Media Is Not a New Channel

Katharina Wildau, Managing Director of the JOM Group, published a commentary on Horizont arguing that the industry debate around Retail Media is being framed incorrectly. In the column she contends the decisive strategic question — what role Retail Media should play — is often answered wrongly. The piece notes that a few years ago Retail Media was seen as the retail sector's big hope and that today it has become one of the fastest-growing advertising markets. The article is presented as a Talking-Heads column and reflects an industry perspective rather than new empirical research.

• Column titled 'Retail Media ist kein neuer Kanal - es ist ein neuer Denkfehler' published on Horizont on 2026-07-23.
• Authored by Katharina Wildau, who is identified as Geschäftsleiterin (Managing Director) of the JOM Group.
• Author argues the debate on Retail Media is misframed and that the strategic question of Retail Media's role is often answered incorrectly.

Jung von Matt Wins HVV Account, Launches Civil Courage Campaign

The Hamburger Verkehrsverbund (HVV) has appointed Jung von Matt as one of its new creative agency partners following a competitive pitch. The incumbent agency, KNSK, which had held the account for four years, declined to participate in the pitch. To celebrate the partnership's start, Jung von Matt developed a special campaign timed to the national 'Day of Civil Courage' on September 19. The campaign features a 'red line' visual element aimed at promoting respect and courtesy among passengers. This appointment reflects HVV's broader strategy to refresh its creative partnerships and engage the public in meaningful dialogue about public transport etiquette.

• HVV appointed Jung von Matt as a new creative agency partner after a pitch.
• Incumbent agency KNSK did not participate in the recent pitch.
• The campaign is timed to the national 'Day of Civil Courage' on September 19.

Leibniz Drops Jung von Matt, Works Without Lead Agency

German biscuit manufacturer Bahlsen is launching a new brand campaign for its Leibniz brand, notably without the involvement of its former global creative lead agency, Jung von Matt/Spree. The agency had won the account for Leibniz and Pick Up! about five years ago after a multi-stage pitching process. The new campaign marks a return to TV advertising for Leibniz, which had been absent from TV spots for over a year. Bahlsen has decided to proceed without a lead agency for this campaign, instead working with other partners. This move signals a shift in Bahlsen's agency strategy, potentially reflecting broader trends in brand-agency relationships.

• Leibniz is launching a new brand campaign without a lead agency.
• Jung von Matt/Spree did not participate in the new campaign.
• Leibniz had been absent from TV advertising for over a year.

s.Oliver Campaign with Heidi Klum Returns to Physical Touchpoints

German fashion brand s.Oliver has launched a new brand campaign featuring Heidi Klum, called 'Casual since forever'. The campaign, developed by agency Jung von Matt, emphasizes an omnichannel approach, combining digital channels with physical touchpoints such as (D)OOH and print. The campaign runs from September 10 to October 31, 2026, targeting women aged 25-45, aiming for at least 200 million gross contacts. Media planning and buying are handled by Munich-based agency Slash, with whom s.Oliver has collaborated since January 2025 on a full-funnel approach. The campaign is part of s.Oliver's strategy to strengthen its positioning as a 100% casual brand, and it marks a shift from previous digital-heavy campaigns to a more balanced media mix.

• s.Oliver launched a new brand campaign with Heidi Klum titled 'Casual since forever'.
• The campaign combines digital channels with physical touchpoints like (D)OOH and print.
• Campaign runs from September 10 to October 31, 2026, targeting women aged 25-45.