iProspect vs Strategus

Liz Rutgersson Named CEO of Stagwell's Assembly

Stagwell-owned agency Assembly has appointed Liz Rutgersson as its new CEO, with a global and North American remit. Rutgersson, who previously served as CEO of Dentsu's iProspect, will start in the role on Monday. She is tasked with driving growth, bolstering client partnerships, and building long-lasting relationships. Assembly also announced that Connie Chan has been named CEO of Assembly in the APAC region. Rutgersson's preliminary conversations with CEO Mark Penn and Stagwell leadership indicate alignment on making Assembly an 'agency for the future.' Rutgersson told ADWEEK she chose Assembly because of its nimbleness combined with the scale offered by Stagwell.

• Liz Rutgersson named CEO of Assembly, effective Monday.
• Rutgersson previously was CEO at Dentsu's iProspect.
• Connie Chan appointed CEO of Assembly in APAC.

Ikea's Kallax Storageborn Mod for Skyrim Launches

Ikea, via creative agency Mother, launched 'Kallax Storageborn', a free downloadable mod for The Elder Scrolls V: Skyrim. The mod introduces a sentient Kallax shelving unit voiced by actor Matt Berry, which helps players manage inventory by providing unlimited capacity and automated loot collection. This campaign merges gaming culture with Ikea's storage solutions, targeting Skyrim's 'encumbrance mechanic' frustration. The activation includes a new questline and is supported by PR firms Hope&Glory and Wilson Hartnell, with media buying by iProspect. It represents a novel brand integration into a popular game, emphasizing fan-first engagement.

• Ikea launched 'Kallax Storageborn', a free Skyrim mod, on September 11, 2026.
• The mod is created by Mother and voiced by Bafta-winning actor Matt Berry.
• The mod adds a new questline and provides unlimited inventory capacity and automated loot collection.

Star appoints Thomas Biedermann Global Head of Media & Advertising

Star, a global technology consultancy, has appointed Thomas Biedermann as Global Head of Media & Advertising. Biedermann brings more than two decades of international media and advertising leadership across agency and client-side roles. He will lead Star’s global media strategy, deepen agency relationships and expand services to help brands build AI-ready marketing capabilities, modernize in-house MarTech and integrate brand-agency systems. Star cites a 2025 Forrester Consulting study it commissioned showing fragmented marketing systems and limited seamless data integration between brands and agencies. Biedermann’s prior roles include Managing Partner at iProspect, SVP & Managing Director at Merkle | DWA, and senior media roles at Sky Deutschland. Michael Schreibmann, CEO and Co-founder of Star, commented on the hire and the company’s focus on agency and brand transformation in the AI era.

• Star appointed Thomas Biedermann as Global Head of Media & Advertising.
• Thomas Biedermann has more than two decades of international leadership experience in media and advertising.
• Thomas previously served as Managing Partner at iProspect and as SVP and Managing Director at Merkle | DWA; he also held senior roles at Sky Deutschland.

Strategus Launches Blueprint™, Democratizing Enterprise-Grade Planning Intelligence for Programmatic Advertising

Strategus announced the launch of Blueprint™, a new tool that uses historical data to predict marketers' future performance, as covered by Business Insider and AdExchanger. Additionally, the company appointed Elisa Crutchfield as Vice President of Marketing. The website also updated its navigation and featured new blog posts and case studies.

Strategus Launches Blueprint Campaign-Planning Tool

Strategus, a CTV-focused managed service provider, announced the launch of Blueprint, a campaign-planning tool built on over a decade of historical campaign data. Strategus contracted enterprise AI company Convey to develop the tool and to pull cross-platform campaign data from partners including The Trade Desk and Resonate. Jackson Spalding participated in a six-month beta and used Blueprint to inform targeting and creative decisions for a large energy-client campaign. Strategus intends Blueprint as an internal part of its managed-service offering, combining proprietary historical data with third-party inputs and its own 'AI personas' to produce human-reviewed, bespoke media-mix recommendations for clients.

• Strategus announced the launch of Blueprint, a campaign-planning tool built on more than a decade of past campaign data.
• Strategus contracted enterprise AI company Convey to develop Blueprint and to aggregate cross-platform campaign data.
• Convey integrates data from platforms including The Trade Desk and Resonate to provide vertical-, agency- and advertiser-level insights.