Strategus
Managed CTV and programmatic advertising services for brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- 10111 Inverness Main St, Englewood, Colorado, 80112 US
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- strategus.com
What Strategus does
Strategus operates as a specialist media services business centred on managed programmatic advertising. It creates value by combining campaign strategy, media planning, inventory sourcing, audience targeting, execution, optimisation, creative support, and attribution into a bundled service for advertisers. Rather than licensing a standalone self-serve platform, it uses proprietary workflows and partner integrations to run campaigns across premium publishers and multiple digital channels, earning revenue from service fees and media spend economics.
Category differentiation
Strategus is a managed CTV and programmatic advertising services company, not a self-serve DSP or a general-purpose martech software vendor. It should be distinguished from large horizontal buying platforms by its service-led execution model.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Strategus is a US-based advertising services company focused on managed connected TV, OTT, and broader programmatic media execution. Its core offer is not a self-serve buying platform; instead, it plans, buys, optimises, and measures campaigns for brands and agencies across CTV, online video, display, streaming audio, and digital out-of-home. The company combines media buying, audience targeting, premium inventory access, cross-device retargeting, attribution, and creative support into an end-to-end service model. Strategus generates revenue primarily through managed campaign fees and media-related margins tied to advertiser spend. Its customers are businesses rather than consumers, especially brand marketers, agencies, and programmatic buyers that want specialist CTV expertise, publisher access, and measurable outcomes without building those capabilities in-house. In 2025, the company took a majority investment from CIVC Partners, indicating a private equity-backed growth phase rather than a change to a pure software model.
Company news briefing
Briefing updated:
Strategus has officially launched Blueprint™, an enterprise-grade planning tool developed with AI firm Convey to democratise campaign intelligence. By synthesising a decade of proprietary data with inputs from The Trade Desk and Resonate, the tool enables automated media-mix recommendations and pre-launch targeting insights. This deployment, alongside the appointment of Elisa Crutchfield as Vice President of Marketing, reinforces the firm’s focus on institutionalising its managed-service offering through data-driven attribution and historical performance benchmarks within the CTV ecosystem.
Business model & monetisation
The company monetises through a managed-service agency model. Commercially, this is most likely a mix of campaign management fees, percentage-of-media-spend pricing, and media buying margin on programmatic or directly sourced inventory. Additional revenue can come from related services bundled into campaigns, including creative support, attribution, audience targeting, and omnichannel extension. The evidence supports service-led monetisation rather than SaaS subscriptions or a consumer revenue model.
- Managed CTV and OTT campaign execution
- Service fee and percentage of media spend
- Media buying margin on programmatic and premium inventory
- Media Arbitrage
- Attribution and measurement services
- Bundled service fee
- Creative production support
- Project-based service fee
- Omnichannel extension into DOOH, audio, display, and online video
- Service fee and media margin
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Strategus
What is Strategus?
Strategus is a US-based managed advertising services company specialising in connected TV, OTT, and broader programmatic campaign execution.
Who uses Strategus?
Its customers are brands, agencies, and programmatic media buyers that want specialist CTV and omnichannel campaign management.
How does Strategus make money?
It primarily earns revenue from managed-service fees and media buying margins tied to advertiser campaign spend.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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