Strategus

Strategus operates as a specialist media services business centred on managed programmatic advertising. It creates value by combining campaign strategy, media planning, inventory sourcing, audience targeting, execution, optimisation, creative support, and attribution into a bundled service for advertisers. Rather than licensing a standalone self-serve platform, it uses proprietary workflows and partner integrations to run campaigns across premium publishers and multiple digital channels, earning revenue from service fees and media spend economics.

Strategus is a US-based advertising services company focused on managed connected TV, OTT, and broader programmatic media execution. Its core offer is not a self-serve buying platform; instead, it plans, buys, optimises, and measures campaigns for brands and agencies across CTV, online video, display, streaming audio, and digital out-of-home. The company combines media buying, audience targeting, premium inventory access, cross-device retargeting, attribution, and creative support into an end-to-end service model.

Strategus generates revenue primarily through managed campaign fees and media-related margins tied to advertiser spend. Its customers are businesses rather than consumers, especially brand marketers, agencies, and programmatic buyers that want specialist CTV expertise, publisher access, and measurable outcomes without building those capabilities in-house. In 2025, the company took a majority investment from CIVC Partners, indicating a private equity-backed growth phase rather than a change to a pure software model.