Strategus

The company operates a B2B managed-service model focused on CTV and programmatic video advertising. It provides clients with a full campaign team—strategists, media buyers and campaign managers—who plan, activate, optimise and report on CTV campaigns. Value is created by combining media execution with proprietary audience targeting (e.g., social signal-based personas) and outcome-based attribution (e.g., linking exposures to vehicle sales) so advertisers can measure and optimise spend against real-world results.

Revenue is primarily driven by managing clients’ CTV media budgets and charging service and/or margin on media buys, plus packaging specialised attribution and targeting capabilities into campaigns. Products like the automotive closed-loop attribution solution and social-signal targeting are commercialised as add-ons or included in bespoke campaign scopes, sold through direct sales and consultative engagements rather than self-serve software subscriptions.

Strategus is a US-based connected TV (CTV) advertising and attribution provider that operates as a managed-service programmatic partner. It builds and runs CTV campaigns, using proprietary targeting and attribution products such as social-signal-based CTV audience building and closed-loop attribution tying ad exposure to verified offline outcomes, including vehicle sales.

The company serves brands and advertising agencies, with a particular packaged solution for automotive marketers and local dealerships. It generates revenue from media management and campaign execution fees, plus value-added attribution and targeting products that are bundled into managed-service engagements. The business was majority-acquired by private equity firm CIVC Partners in 2025, indicating a scale-up, growth-focused phase.