Observed Signal · Jul 7, 2026 · Product Launch · Source: AdExchanger · Impact: 2/5 · Sentiment: Positive
Media & Campaign Planning Market: Strategus Launches Blueprint Campaign-Planning Tool
Strategus, a CTV-focused managed service provider, announced the launch of Blueprint, a campaign-planning tool built on over a decade of historical campaign data. Strategus contracted enterprise AI company Convey to develop the tool and to pull cross-platform campaign data from partners including The Trade Desk and Resonate. Jackson Spalding participated in a six-month beta and used Blueprint to inform targeting and creative decisions for a large energy-client campaign. Strategus intends Blueprint as an internal part of its managed-service offering, combining proprietary historical data with third-party inputs and its own 'AI personas' to produce human-reviewed, bespoke media-mix recommendations for clients.
A new campaign-planning tool that leverages long-run historical campaign data and enterprise AI can improve planning and targeting for agencies and advertisers, but its impact is limited because Blueprint is an internal, managed-service offering rather than a widely available platform.
Key Takeaways & Evidence Grounding
- Strategus announced the launch of Blueprint, a campaign-planning tool built on more than a decade of past campaign data.
- Strategus contracted enterprise AI company Convey to develop Blueprint and to aggregate cross-platform campaign data.
- Convey integrates data from platforms including The Trade Desk and Resonate to provide vertical-, agency- and advertiser-level insights.
- Jackson Spalding had access to Blueprint in beta for about six months and used it on a large-scale campaign for an energy client.
- Blueprint is offered as part of Strategus's managed service; clients receive insights through Strategus rather than direct product access.
Connected Companies & Entities
4 Entities mappedStrategus
Managed CTV and programmatic advertising services for brands and agencies.
“Strategus, the CTV-focused managed service provider, announced the launch of Blueprint on Tuesday....”
Meta
Consumer internet platforms monetised through advertising, apps, subscriptions and VR.
“After looking at data from Meta and Google, Jackson Spalding saw a number of conversions from a younger audience and wanted to make sure the...”
The Trade Desk
Independent DSP for omnichannel programmatic advertising on the open internet.
“To develop Blueprint, it contracted enterprise AI company Convey to serve as a 'tentacle' that can reach across various platforms, including...”
Search, video, adtech and cloud giant within Alphabet.
“After looking at data from Meta and Google, Jackson Spalding saw a number of conversions from a younger audience and wanted to make sure the...”
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