Observed Signal · Jul 7, 2026 · Product Launch · Source: AdExchanger · Impact: 2/5 · Sentiment: Positive
Media & Campaign Planning Market: Strategus Launches Blueprint Campaign-Planning Tool
Strategus, a CTV-focused managed service provider, announced the launch of Blueprint, a campaign-planning tool built on over a decade of historical campaign data. Strategus contracted enterprise AI company Convey to develop the tool and to pull cross-platform campaign data from partners including The Trade Desk and Resonate. Jackson Spalding participated in a six-month beta and used Blueprint to inform targeting and creative decisions for a large energy-client campaign. Strategus intends Blueprint as an internal part of its managed-service offering, combining proprietary historical data with third-party inputs and its own 'AI personas' to produce human-reviewed, bespoke media-mix recommendations for clients.
A new campaign-planning tool that leverages long-run historical campaign data and enterprise AI can improve planning and targeting for agencies and advertisers, but its impact is limited because Blueprint is an internal, managed-service offering rather than a widely available platform.
Wichtigste Kernpunkte & Evidenz
- Strategus announced the launch of Blueprint, a campaign-planning tool built on more than a decade of past campaign data.
- Strategus contracted enterprise AI company Convey to develop Blueprint and to aggregate cross-platform campaign data.
- Convey integrates data from platforms including The Trade Desk and Resonate to provide vertical-, agency- and advertiser-level insights.
- Jackson Spalding had access to Blueprint in beta for about six months and used it on a large-scale campaign for an energy client.
- Blueprint is offered as part of Strategus's managed service; clients receive insights through Strategus rather than direct product access.
Verknüpfte Unternehmen
4 verknüpfte UnternehmenStrategus
Managed CTV- und Programmatic-Advertising-Dienstleistungen für Marken und Agenturen.
“Strategus, the CTV-focused managed service provider, announced the launch of Blueprint on Tuesday....”
Meta
Konsumentenorientierte Internet-Plattformen, die durch digitale Werbung, Apps, Abonnements und Virtual Reality monetarisiert werden.
“After looking at data from Meta and Google, Jackson Spalding saw a number of conversions from a younger audience and wanted to make sure the...”
The Trade Desk
Unabhängige DSP für das kanalübergreifende Programmatic Advertising im Open Internet.
“To develop Blueprint, it contracted enterprise AI company Convey to serve as a 'tentacle' that can reach across various platforms, including...”
Suchmaschinen-, Video-, AdTech- und Cloud-Gigant innerhalb des Alphabet-Konzerns.
“After looking at data from Meta and Google, Jackson Spalding saw a number of conversions from a younger audience and wanted to make sure the...”
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