Innovid vs Silverpush

Innovid Earns 33 Badges in G2 Fall 2026 Reports, Including #1 Enterprise Rankings in Creative Management and Mobile Advertising

Innovid achieved 33 badges in the G2 Fall 2026 Reports, securing multiple #1 rankings for Creative Management and Mobile Advertising.

Meet NIVO: The Deliver Agents Driving The Next Era of Ad Ops

Meet NIVO: the AI core of Innovid, and the agentic engine behind a toolset built specifically for the next era of Ad Ops.

Innovid Adds Meta Ads MCP to NIVO

Innovid, an omnichannel advertising platform, announced its integration with Meta's ads MCP (Model Context Protocol) to bring conversational AI workflows to Meta advertisers through NIVO, its AI assistant. The integration enables marketers to interact with campaign data via natural language, summarizing performance, identifying trends, and surfacing optimization opportunities. As a Meta ads MCP partner, Innovid provided feedback during the beta program. The goal is to enable agentic AI workflows that move from insight to action within advertising ecosystems, while maintaining security and governance. The announcement reflects growing adoption of open AI protocols in adtech.

• Innovid integrated Meta ads MCP into its AI assistant NIVO.
• The integration enables conversational workflows for Meta advertisers.
• Innovid participated in Meta's MCP beta program and provided feedback.

PubMatic Adds Show-Level CTV Targeting via Silverpush Partnership

PubMatic and Silverpush have partnered to launch global episode-level contextual targeting for CTV inventory on PubMatic's supply-side platform. This integration allows buyers to curate ad inventory based on content context—such as genre, programme type, or brand safety—before bidding, without relying on cookies or user-level data. Advertisers can select from over 50 pre-built segments, applied pre-bid, across PubMatic's CTV supply, which includes 28 of the top 30 global streamers. Early results indicate improvements in brand awareness, consideration, conversion, and lower cost-per-view, with one WPP campaign achieving 20% higher conversion rates. PubMatic continues to offer audience-based targeting, but notes that combining both approaches may limit scale. The segments are now available globally via PubMatic and leading DSPs.

• PubMatic and Silverpush announced global episode-level contextual CTV segments, enabling pre-bid targeting based on content context.
• The integration covers all CTV supply within PubMatic, including 28 of the top 30 global streamers.
• Buyers can select from 50+ pre-built contextual and brand-safety segments, applied pre-bid, without using cookies or user-level data.

Silverpush Partners with Happydemics for Brand Lift Measurement

Silverpush, a Singapore-based adtech company, has announced a partnership with Happydemics, a brand lift measurement specialist, to integrate external brand impact measurement into its contextual video campaigns. Happydemics will use survey-based methods to measure metrics such as ad recall, interest, and consideration. This allows Silverpush to evaluate campaign success beyond standard delivery metrics like impressions and reach. The partnership addresses advertisers' demand for clear evidence that contextual campaigns deliver relevant outcomes. Silverpush, which entered the DACH market in 2025, recently also partnered with Airtory to adapt social media videos for YouTube and CTV. The company's technology processes context and platform signals to inform targeting decisions, while DSPs execute the campaigns.

• Silverpush has partnered with Happydemics for brand lift measurement.
• Happydemics will measure ad recall, interest, and consideration for Silverpush's contextual campaigns.
• Silverpush was founded in 2012 in Singapore and launched its DSP in 2014.

Silverpush Launches Contextual Podcast Segments

Silverpush announced on 2026-08-12 the launch of Silverpush Contextual Podcast Segments, a product designed to let advertisers access podcast inventory on YouTube. The offering enables brands and agencies to run video advertising campaigns targeted by contextual analysis of podcast content, expanding Silverpush's contextual intelligence capabilities into podcast-to-video placements. The announcement was published on ExchangeWire.

• Silverpush announced Silverpush Contextual Podcast Segments on 2026-08-12.
• The product enables advertisers to reach podcast inventory on YouTube using contextual intelligence.
• It is intended to allow brands and agencies to activate video advertising campaigns against podcast content on YouTube.