Innovid vs LoopMe

Innovid Earns 33 Badges in G2 Fall 2026 Reports, Including #1 Enterprise Rankings in Creative Management and Mobile Advertising

Innovid achieved 33 badges in the G2 Fall 2026 Reports, securing multiple #1 rankings for Creative Management and Mobile Advertising.

Meet NIVO: The Deliver Agents Driving The Next Era of Ad Ops

Meet NIVO: the AI core of Innovid, and the agentic engine behind a toolset built specifically for the next era of Ad Ops.

Innovid Adds Meta Ads MCP to NIVO

Innovid, an omnichannel advertising platform, announced its integration with Meta's ads MCP (Model Context Protocol) to bring conversational AI workflows to Meta advertisers through NIVO, its AI assistant. The integration enables marketers to interact with campaign data via natural language, summarizing performance, identifying trends, and surfacing optimization opportunities. As a Meta ads MCP partner, Innovid provided feedback during the beta program. The goal is to enable agentic AI workflows that move from insight to action within advertising ecosystems, while maintaining security and governance. The announcement reflects growing adoption of open AI protocols in adtech.

• Innovid integrated Meta ads MCP into its AI assistant NIVO.
• The integration enables conversational workflows for Meta advertisers.
• Innovid participated in Meta's MCP beta program and provided feedback.

LoopMe’s 9th patent recognizes real-time AI control groups for brand lift measurement

The latest patent in LoopMe’s ever-expanding IP portfolio covers RISA (Residual Index Selection Algorithm), the AI behind the real-time control groups used in LoopMe’s brand lift measurement. Released in 2022, RISA builds statistically robust control groups from non-incentivized mobile users, matching each exposed profile with an unexposed one that shares 50+ characteristics.

LoopMe expands PurchaseLoop to turn brand campaign signals into measurable lower-funnel performance

New capabilities use live brand campaign signals and in-app behavioral data to optimize toward app installs, web acquisitions and ROAS. London, New York and Sydney, August 24: LoopMe, the global leader in brand performance, has today announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimization, enabling advertisers to use […]

LoopMe Expands PurchaseLoop for Lower-funnel Performance

LoopMe announced an expansion of its PurchaseLoop solution to add cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation. The update introduces two activation tracks — Performance App (optimises for app installs and post-install actions) and Performance Web (optimises for acquisitions, leads, sign-ups and ROAS) — while continuing to buy on a CPM model and use advertisers' existing measurement stacks (MMPs). PurchaseLoop combines live brand campaign signals with in-app behavioural data from LoopMe’s Chartboost SDK and feeds those signals into AI models to optimise towards advertisers' CPI, CPA and post-install goals.

• LoopMe expanded its PurchaseLoop solution to include CPI and CPA optimisation.
• The expansion adds two activation tracks: Performance App and Performance Web.
• Both activation tracks operate on a CPM buying model and use advertisers' existing measurement (MMPs or conversion tracking).