Observed Signal · Aug 24, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
LoopMe Expands PurchaseLoop for Lower-funnel Performance
LoopMe announced an expansion of its PurchaseLoop solution to add cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation. The update introduces two activation tracks — Performance App (optimises for app installs and post-install actions) and Performance Web (optimises for acquisitions, leads, sign-ups and ROAS) — while continuing to buy on a CPM model and use advertisers' existing measurement stacks (MMPs). PurchaseLoop combines live brand campaign signals with in-app behavioural data from LoopMe’s Chartboost SDK and feeds those signals into AI models to optimise towards advertisers' CPI, CPA and post-install goals.
Product expansion by an AdTech vendor that extends brand-to-performance capabilities (CPI/CPA optimisation, MMP support, in-app signal integration). Relevant to campaign measurement and performance activation but not a major platform policy or industry-shifting announcement.
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Key Takeaways & Evidence Grounding
- LoopMe expanded its PurchaseLoop solution to include CPI and CPA optimisation.
- The expansion adds two activation tracks: Performance App and Performance Web.
- Both activation tracks operate on a CPM buying model and use advertisers' existing measurement (MMPs or conversion tracking).
- PurchaseLoop combines live brand campaign signals with in-app behavioural data from LoopMe’s Chartboost SDK, which has more than 50,000 direct app integrations.
- Signals feed into 2,400 AI models that retrain against advertisers' specific CPI, CPA and post-install goals.
Connected Companies & Entities
6 Entities mapped“LoopMe, the global leader in brand performance, has announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and ...”
“PurchaseLoop combines live brand campaign intelligence ... with in-app behavioural data from LoopMe’s Chartboost SDK, which has more than 50...”
“Author: Business Wire.”
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news...”
“Marketing Technology News: MarTech Interview with Mark Listes, CEO @ Pendulum Intelligence.”
“As part of the iTech Series network, it acts as a Brand to Demand partner.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
LoopMe expands PurchaseLoop to turn brand campaign signals into measurable lower-funnel performance
New capabilities use live brand campaign signals and in-app behavioral data to optimize toward app installs, web acquisitions and ROAS. London, New York and Sydney, August 24: LoopMe, the global leader in brand performance, has today announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimization, enabling advertisers to use […]
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