Observed Signal · Aug 24, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Measurement & Performance Optimisation Market: LoopMe Expands PurchaseLoop for Lower-funnel Performance
LoopMe announced an expansion of its PurchaseLoop solution to add cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation. The update introduces two activation tracks — Performance App (optimises for app installs and post-install actions) and Performance Web (optimises for acquisitions, leads, sign-ups and ROAS) — while continuing to buy on a CPM model and use advertisers' existing measurement stacks (MMPs). PurchaseLoop combines live brand campaign signals with in-app behavioural data from LoopMe’s Chartboost SDK and feeds those signals into AI models to optimise towards advertisers' CPI, CPA and post-install goals.
Product expansion by an AdTech vendor that extends brand-to-performance capabilities (CPI/CPA optimisation, MMP support, in-app signal integration). Relevant to campaign measurement and performance activation but not a major platform policy or industry-shifting announcement.
Key Takeaways & Evidence Grounding
- LoopMe expanded its PurchaseLoop solution to include CPI and CPA optimisation.
- The expansion adds two activation tracks: Performance App and Performance Web.
- Both activation tracks operate on a CPM buying model and use advertisers' existing measurement (MMPs or conversion tracking).
- PurchaseLoop combines live brand campaign signals with in-app behavioural data from LoopMe’s Chartboost SDK, which has more than 50,000 direct app integrations.
- Signals feed into 2,400 AI models that retrain against advertisers' specific CPI, CPA and post-install goals.
Connected Companies & Entities
6 Entities mappediTech Series
B2B tech publisher and demand generation services provider.
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Business Wire
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Pendulum
Enterprise social intelligence SaaS for multimodal brand monitoring.
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Chartboost
Mobile in-app monetisation and programmatic advertising platform.
“PurchaseLoop combines live brand campaign intelligence ... with in-app behavioural data from LoopMe’s Chartboost SDK, which has more than 50...”
LoopMe
Adtech platform for programmatic media, in-app monetisation and measurement.
“LoopMe, the global leader in brand performance, has announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and ...”
MarTech Series
B2B martech publisher with demand generation services.
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