fischerAppelt Kommunikation GmbH vs twentyrising

Neue Blogbeiträge: Episode #5 Matchplan, Vibes over Views, Episode #4 Frauenbasketball

Neue Blogbeiträge auf fischerappelt.de: Episode #5 'Was die Wirtschaft vom Sport lernen kann' (21.09.2026), 'Vibes over Views' (17.09.2026), Episode #4 'Frauenbasketball zwischen Hype und Wachstum' (14.09.2026).

Olympic Gold Medalist Joins ALBA Basketball Marketing Podcast

This article covers the fourth episode of the podcast "Matchplan: Sportmarketing" by Horizont and FischerAppelt, featuring Olympic gold medalist Svenja Brunckhorst. Brunckhorst, now a basketball manager at ALBA Berlin, discusses the gap between the rising enthusiasm for women's basketball in Germany and the actual investment from sponsors. She emphasizes that while many people enjoy women's basketball, few are willing to financially commit. The conversation also touches on the need for professional structures, personal branding for athletes, and the role of female role models in sports. The article highlights the broader challenges of turning momentum in women's sports into sustainable growth.

• Svenja Brunckhorst, Olympic gold medalist in 3x3 basketball, is a manager for women's basketball at ALBA Berlin.
• She is a guest on the fourth episode of the podcast "Matchplan: Sportmarketing" by Horizont and FischerAppelt.
• Brunckhorst states that many people appreciate women's basketball but are not yet willing to invest money.

Mercedes-Benz and Andrea Petković Discuss Sports Marketing on Podcast

HORIZONT and the agency fischerAppelt have launched the second episode of their podcast 'Matchplan Sportmarketing.' The episode features Christina Schenck, Head of Digital & Communications and Investor Relations at Mercedes-Benz, alongside former professional tennis player Andrea Petković. They discuss sports marketing and sponsorship from their respective viewpoints. Schenck outlines how sports sponsorship, such as Mercedes-Benz's global partnership with the WTA, serves as a crucial touchpoint to reach audiences through brand experiences rather than just products. Petković provides the athlete's perspective, explaining that professional athletes function as small businesses that rely heavily on sponsors to fund travel, coaching, and medical costs, which ultimately shapes their personal branding.

• HORIZONT and fischerAppelt released the second episode of the 'Matchplan Sportmarketing' podcast.
• Mercedes-Benz uses sports sponsorships like its WTA partnership to drive experience-based consumer connections.
• Former tennis professional Andrea Petković highlights that athletes function as small businesses and depend heavily on sponsorships to fund operations.

Sparkasse and Twentyrising Mix Stand-up Comedy with Storytelling

German savings bank Sparkasse, through its credit partner brand S-Kreditpartner, has launched a new marketing campaign created by agency Twentyrising. The campaign features stand-up comedian Robert Alan, who humorously narrates absurd situations of financial distress, such as being unable to pay a locksmith and ending up sleeping on his couch. The campaign positions Sparkasse's credit products as simple solutions to such predicaments. This follows a recent previous campaign by Twentyrising for Sparkasse, indicating a continued collaboration between the bank and the agency.

• Sparkasse, through S-Kreditpartner, launched a new campaign featuring stand-up comedian Robert Alan.
• The campaign was created by agency Twentyrising.
• The campaign uses stand-up comedy and storytelling to present credit products as simple solutions.

Twentyrising Wins Hannoversche and Johanniter Accounts

The Berlin agency Twentyrising has won two new clients: Hannoversche Lebensversicherung and Johanniter-Unfall-Hilfe. Both decisions followed a pitch. The Johanniter selection process was supported by pitch consultancy Cherrypicker. The mandate covers the advertising support of the clients. Co-founder Till Eckel celebrates a comeback with one of the clients. Further details were not disclosed due to paywall restrictions.

• Twentyrising wins two new clients: Hannoversche Lebensversicherung and Johanniter-Unfall-Hilfe.
• Both account decisions were made after a pitch process.
• Cherrypicker supported the selection process at Johanniter-Unfall-Hilfe.

Twentyrising Debuts 'Oberhammer Oberbayern' Music Video for Sparda-Bank Munich

German agency Twentyrising has unveiled its debut campaign for Sparda-Bank München after winning the bank's advertising account in a pitch months earlier. The two-minute music video, titled 'Oberhammer Oberbayern', is a love letter to Upper Bavaria. It shows a couple driving through the region in a classic BMW while a catchy hymn celebrates regional pride. Sparda-Bank CEO Peter Berger says the campaign reflects the bank's role as a community-focused 'Gemeinwohl-Bank'. The film ends with a link to the 'Oberkonto', promoting the free Sparda Next checking account. The integrated campaign runs in cinemas, on social media platforms including Reddit, TikTok and Twitch, across (D)OOH surfaces and on radio. The video was produced by Umlautfilms with music by Not A Machine and directed by Baris Aladag. Twentyrising also modernized the bank's visual identity and serves clients such as Congstar, Netflix, RTL and Freenow.

• Twentyrising won Sparda-Bank München's advertising account after a pitch.
• The debut campaign is a two-minute music video titled 'Oberhammer Oberbayern'.
• The campaign promotes the free Sparda Next checking account.