Publisher & Media Owner · AdTech Vendor

FIJC

Firefly vs JCDecaux

Structured technology and market comparison · 2026

Direct Feature Comparison

Firefly · vs · JCDecaux
Market Cluster / Sector
FireflyPublisher & Media Owner · AdTech Vendor
JCDecauxPublisher & Media Owner · AdTech Vendor
Platform Focus
Firefly

Mobile digital out-of-home media network for brands and agencies.

JCDecaux

Out-of-home media owner and programmatic DOOH advertising platform.

Company Size
Firefly50–200 employees
JCDecaux>5,000 employees
Headquarters
FireflyUS
JCDecauxFR
Year Founded
Firefly2017
JCDecaux1964

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Comparison Analysis

What is the main difference between Firefly and JCDecaux?

Firefly positions itself as a mobile-first DOOH disruptor, specializing in hyper-local targeting via moving transit and experiential assets. JCDecaux is a global incumbent focused on static and digital infrastructure in high-traffic public spaces like airports and street furniture. While Firefly targets digital-native advertisers seeking granular attribution, JCDecaux offers unparalleled scale and premium placement for broad reach across international urban environments.

How do the features of Firefly and JCDecaux compare?

Firefly’s platform prioritizes dynamic creative optimization and cross-channel retargeting tied to mobile inventory like rideshare screens. JCDecaux provides a massive network of fixed digital and static assets integrated with programmatic buying across premium public concessions. Firefly excels in hyper-local mobility data and post-exposure attribution, whereas JCDecaux dominates in brand-building reach through iconic physical infrastructure and global programmatic liquidity.

What are the top alternatives to Firefly and JCDecaux?

When evaluating Firefly and JCDecaux, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Digital Out-of-Home (DOOH), and Billboards & Posters. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Firefly and JCDecaux compare?

Firefly is headquartered in US (founded in 2017) with 50–200 employees. JCDecaux is based in FR (founded in 1964) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Firefly vs JCDecaux

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

FI

Firefly

Recent Signals

  • ·Firefly

    Firefly Wins Two Gold and One Silver at the 2026 OBIE Awards

    Firefly has been awarded two gold and one silver at the 2026 OBIE Awards, recognizing excellence in out-of-home advertising.

  • ·SEC APIfinancials

    10-Q Financial Filing Analysis for Firefly (2026-08-11)

    Firefly Aerospace Inc. reported results for the second quarter ended June 30, 2026, highlighted by total revenue of $117.7 million, representing a 657% year-over-year increase compared to $15.5 million in Q2 2025. Growth was primarily driven by the Spacecraft Solutions segment, which generated $108.3 million in revenue following the consolidation of SciTec (acquired in October 2025) and ongoing milestone execution on Blue Ghost and Elytra spacecraft programs. Launch revenue rose 48% year-over-year to $9.4 million, reflecting progress on launch facility engineering services. Operating expenses escalated to $119.1 million during Q2 2026, driven by higher R&D investments in the Alpha Block II configuration upgrade and increased SG&A from public company operations and SciTec integration. The quarterly net loss expanded to $92.3 million from $63.8 million in the prior-year period. Firefly strengthened its balance sheet during the quarter by closing a primary equity offering generating $181.6 million in net proceeds and completed the acquisition of AI-guidance specialist Space-ng on June 23, 2026, closing the period with $635.3 million in cash, cash equivalents, and short-term investments.

    • Q2 2026 total revenue reached $117.7 million (+657% YoY), while six-month revenue rose 178% YoY to $198.6 million, led by Spacecraft Solutions revenue of $108.3 million.
    • Total contract backlog stood at approximately $1.47 billion as of June 30, 2026, including $403.1 million in multi-launch agreements.
    • Firefly raised $181.6 million in net proceeds via a registered primary offering on June 1, 2026, and ended Q2 with $635.3 million in total cash and short-term investments.
  • ·Firefly

    Firefly Expands Latin American Presence with Launch in Colombia

    Firefly announces its expansion into Colombia, further strengthening its presence in Latin America.

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JCDecaux

Recent Signals

  • ·SEC APIfinancials

    8-K Financial Filing Analysis for JCDecaux (2026-09-09)

    On September 2, 2026, Diversified Energy Company entered into definitive agreements to acquire Birch Permian Holdings, Inc. and affiliated entities for an aggregate purchase price of approximately $1.8 billion, inclusive of indebtedness repayment. Through the merger and related purchase agreements, the company is acquiring approximately 46,000 net mineral acres in the Midland Basin, covering 500 gross operated (480 net) wells alongside integrated midstream and water infrastructure assets. The acquisition will be financed primarily via an anticipated $1.5 billion asset-backed securitization alongside existing revolving credit facility liquidity, with closing anticipated in the fourth quarter of 2026.

    • Agreed to acquire Birch Permian Holdings, Birch Permian incentive interests, and Birch II assets for an aggregate purchase price of approximately $1.8 billion.
    • Acquisition assets include approximately 46,000 net mineral acres in the Midland Basin with 500 gross operated (480 net) wells and integrated infrastructure.
    • Funding planned primarily through an anticipated $1.5 billion asset-backed securitization alongside revolving credit facility liquidity, targeting a Q4 2026 close.
  • ·The DrumOut-of-Home (OOH)

    OOH Beyond Billboards: Experiential Outdoor Ads

    The Drum previews the upcoming OAAA Obie Awards with insights from host David 'Shingy' Shing, OAAA CEO Anna Bager, and creative leader Susan Credle. The conversation centers on the evolution of Out-of-Home (OOH) advertising from static billboards to experiential, interactive campaigns that create memorable brand encounters. Examples include Spotify posters designed to be stolen, Jeep parking spaces in unconventional urban spots, and IKEA's miniature living spaces. The discussion also touches on the role of CGI and AI in OOH, such as Maybelline's CGI train and OpenAI's ChatGPT billboard campaign, which is shortlisted for an Obie. The experts emphasize that OOH's power lies in creating physical, shareable experiences that generate meaning beyond simple measurement.

    • David 'Shingy' Shing will co-host the OAAA Obie Awards on October 15 with Susan Credle.
    • The OAAA Obie Awards will take place on October 15.
    • OpenAI's ChatGPT billboard campaign is shortlisted for an Obie Award.
  • ·SEC APIfinancials

    8-K/A Financial Filing Analysis for JCDecaux (2026-09-18)

    Diversified Energy Company filed Form 8-K/A to provide the required historical audited and unaudited financial statements as well as unaudited pro forma condensed combined financial information related to its acquisition of 100% of the equity interests in certain affiliates of Camino Natural Resources, LLC. The underlying assets include oil and natural gas wells, leasehold interests, and undeveloped acreage situated in Oklahoma. This filing fulfills SEC reporting obligations under Item 9.01 following the completion of the transaction originally reported on July 6, 2026.

    • Amends the Form 8-K originally filed on July 6, 2026, to provide required Item 9.01 financial statements and pro forma figures.
    • Concerns the 100% equity acquisition of Camino Natural Resources, LLC affiliates owning oil and gas assets in Oklahoma.
    • Incorporates audited financial statements for Camino for FY 2024 and FY 2025, alongside unaudited Q1 2026 pro forma combined statements.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Firefly and JCDecaux share across the market ecosystem.