Observed Signal · Oct 9, 2026 · Corporate Update · Source: IDOOH
Der wirtschaftliche Einfluss von JCDecaux: 183.460 Arbeitsplätze
An independent study conducted by Utopies and audited by EY revealed that JCDecaux supported 183,460 jobs globally in 2025, marking a 53 percent increase over three years. For every direct job at the out-of-home advertising company, an additional 14.4 jobs were supported across the broader economy. Across direct, indirect, and induced effects, JCDecaux contributed 7.3 billion euros in total gross value added.
The report highlights the substantial macroeconomic footprint and public infrastructure funding model of the world's largest out-of-home media company, underscoring OOH's value beyond media impressions.
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Key Takeaways & Evidence Grounding
- JCDecaux supported 183,460 jobs globally in 2025, up 53 percent from nearly 120,000 jobs in the previous study.
- Each direct job at JCDecaux supported an additional 14.4 jobs across the general economy.
- The total value added generated worldwide through direct, indirect, and induced effects reached 7.3 billion euros.
- The assessment was executed by agency Utopies using its LOCAL FOOTPRINT tool across 380 economic sectors and was audited by EY.
Connected Companies & Entities
“Commissioned the independent economic impact study assessing its global footprint and job creation across 2025 data.”
“Audited the methodology used in the Utopies economic impact study.”
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