B2B SaaS Provider · MarTech Vendor · vs · B2B SaaS Provider
Domo vs ServiceNow
Structured technology and market comparison · 2026
Direct Feature Comparison
Domo · vs · ServiceNowEnterprise SaaS platform for analytics, data integration and workflow automation.
Enterprise workflow automation software for IT, operations, and service teams.
Analyze all overlapping signals and tech stacks for Domo and ServiceNow
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Domo and ServiceNow?
When comparing Domo and ServiceNow, both platforms operate within the Marketing Automation Platform, B2B SaaS Provider, and Cloud Data Warehouse / Data Lake ecosystem. Domo is positioned as Enterprise SaaS platform for analytics, data integration and workflow automation, whereas ServiceNow focuses on Enterprise workflow automation software for IT, operations, and service teams. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Domo and ServiceNow?
When evaluating Domo and ServiceNow, enterprise buyers also consider other platforms in Marketing Automation Platform, B2B SaaS Provider, and Cloud Data Warehouse / Data Lake. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Domo and ServiceNow compare?
Domo is headquartered in US (founded in 2010) with 501–1,000 employees. ServiceNow is based in US (founded in 2004) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Domo vs ServiceNow
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Domo
Recent Signals
- ·SEC APIfinancials
10-Q Financial Filing Analysis for Domo (2026-09-03)
For the second quarter ended July 31, 2026, Domo reported total revenue of $76.8 million, down 4% year-over-year, and a GAAP net loss of $9.6 million compared to a net loss of $22.9 million in the prior-year period. Subscription revenue represented 92% of total revenue at $70.4 million. The company faced severe liquidity and covenant compliance issues, remaining in breach of its credit facility's minimum annualized recurring revenue covenant as of April 30, 2026, and July 31, 2026, resulting in substantial doubt about its ability to continue as a going concern. To resolve its debt default and secure liquidity, Domo entered into a definitive Asset Purchase Agreement on July 22, 2026, with Progress Software Corporation. Progress will acquire substantially all operating assets, the platform, customer contracts, and subsidiaries for $400 million in cash. Domo will use the proceeds to repay its $137.2 million debt obligations in full, retain its net operating loss (NOL) carryforwards, and transition into a debt-free holding company trading under a new ticker symbol.
- Domo signed a definitive agreement on July 22, 2026, to sell substantially all operating assets and business to Progress Software for $400 million in cash.
- The company remained out of compliance with its debt covenants as of July 31, 2026, operating under a forbearance agreement requiring sale completion by November 30, 2026, to pay off $137.24 million in debt.
- Q2 revenue reached $76.78 million (down 4% YoY) with a net loss of $9.62 million and cash/cash equivalents of $25.07 million.
- ·SEC APIfinancials
8-K Financial Filing Analysis for Domo (2026-09-22)
On September 22, 2026, Domo, Inc. completed the sale of substantially all of its business assets and transferred its operational employees to Progress Software Corporation pursuant to the July 22, 2026 Asset Purchase Agreement. Domo received approximately $221.0 million in net cash proceeds upon closing, retaining its net operating loss (NOL) carryforwards. Concurrently, the company terminated and fully repaid its Amended and Restated Loan and Security Agreement with Obsidian Agency Services and Wilmington Trust, while also repurchasing outstanding warrants for approximately $10.0 million. Following the divestiture, the corporate entity was rebranded as Huckleberry.ai, Inc. via a short-form subsidiary merger, and its Class B Common Stock ticker on the Nasdaq Global Market will change from 'DOMO' to 'HUCK' effective September 24, 2026.
- Completed the asset sale of Domo's core BI and analytics software business to Progress Software Corporation for approximately $221.0 million in net cash proceeds, retaining tax NOL carryforwards.
- Repaid in full and terminated the August 2023 Amended and Restated Loan and Security Agreement, releasing all associated liens and discharging outstanding debt obligations.
- Rebranded the corporate entity to Huckleberry.ai, Inc., repurchased outstanding warrants for $10.0 million, and announced a Nasdaq ticker change from 'DOMO' to 'HUCK' effective September 24, 2026.
- ·Domo
New Product Features and AI Announcements Shared at Domo Connections 2026
Domo announced new product features and AI capabilities at its Domo Connections 2026 event, as highlighted in a blog post dated September 18, 2026.
ServiceNow
Recent Signals
- ·ServiceNow Discovered
ServiceNow delivers industry-first personal enterprise agent and policy enforcement with NVIDIA, extending AI governance across software and silicon
ServiceNow announced a new industry-first personal enterprise agent and policy enforcement with NVIDIA, extending AI governance across software and silicon. Additionally, a research study warns security leaders about ungoverned agentic AI exposure, and Maybank enhances its Resilience Operations Centre with ServiceNow.
- ·ServiceNow
ServiceNow Research Study Warns Security Leaders: Ungoverned Agentic AI Exposure Is Compounding Inside Enterprises
ServiceNow published a new research study warning security leaders about the compounding risks of ungoverned agentic AI exposure inside enterprises. Additionally, Maybank enhanced its Resilience Operations Centre capabilities with ServiceNow to power always-on banking across Southeast Asia.
- ·ServiceNow Discovered
ServiceNow named a leader in IDC MarketScape for AI-Enabled IT Service Management
ServiceNow has been named a leader in the IDC MarketScape for AI-Enabled IT Service Management.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Domo and ServiceNow share across the market ecosystem.
