Displayce vs One Tech Group

Programmatic DOOH in DACH: 5 Lessons from a market that’s growing up

All figures come from Displayce’s own media platform data. They cover campaigns activated between January 1 and July 29, 2026, compared with the same period…

DMEXCO 2026: DOOH is getting bigger, smarter and more creative

DMEXCO 2026 made one thing clear: DOOH is becoming one of the places where data, technology and creativity come together. For Displayce, DMEXCO was the…

Aveeno, TikTok, Displayce Launch Weather-Triggered OOH Campaign

Aveeno, TikTok, and Displayce have launched a pioneering media campaign for Aveeno Face Moisturiser SPF 50, making Aveeno the first skincare and beauty brand in the UK to activate TikTok's out-of-phone format. The campaign, activated programmatically through Displayce across premium screens from JCDecaux UK, Outernet, Bauer Media Outdoor, and Global in London, Manchester, and Bristol, uses real-time weather triggers to tailor messaging. In sunny conditions, the creative reminds consumers of sun protection; on cloudy days, it highlights the importance of SPF even when UV rays are less visible. The campaign generated over 4 million impressions and achieved a 24-point uplift in brand image and a 26-point uplift in consideration, based on a Happydemics brand lift study. This marks the first TikTok out-of-phone activation with weather-triggered creative globally.

• Aveeno is the first skincare and beauty brand in the UK to activate TikTok's out-of-phone format.
• The campaign used real-time weather conditions to tailor its message throughout the day.
• The campaign generated over 4 million impressions.

Ravi Ahluwalia appointed CSO of One Tech Group

Ravi Ahluwalia, formerly Country Manager DACH at Vistar Media, has been appointed Chief Sales Officer (CSO) of One Tech Group, effective October 1, 2026. In his new role, he oversees the sales of the company's platform for digital out-of-home (DOOH), in-store retail media, and audio, as well as supporting partners in monetizing their inventory. Ahluwalia brings over two decades of leadership experience in digital media, including roles at R&S Dialog, Facelift, and emetriq. The appointment is part of One Tech Group's strategy to drive further expansion and strengthen its sales operations. Daniel Siegmund, founder and managing director, expressed confidence in Ahluwalia's expertise to contribute to the company's next growth phase.

• Ravi Ahluwalia appointed CSO of One Tech Group effective October 1, 2026
• Ahluwalia previously served as Country Manager DACH at Vistar Media for nearly five years
• He brings over 20 years of leadership experience in digital media

ARD Media Launches Programmatic Audio Ad Product Audionited in October

At DMEXCO, ARD Media CEO Ralf Hape announced Audionited, a programmatic audio ad product launching in October 2026. The platform unifies linear radio, webstreams, and podcasts into a single booking channel, offering one deal, one invoice, and unified reporting, simplifying campaign booking for agencies. Developed with technology partner Amily.One using its 'Amy' platform, Audionited integrates One Tech Group's SSP and initially covers ARD Media's radio inventory and third-party digital audio. Expansion to additional audio partners and video inventory is planned by 2027. In other industry news, SWR ends 'Talk mit Thees' after a continuous review, Servus Media and Welle 1 launch Austrian radio station Servus Radio, Hit Radio FFH starts a podcast on first responders, and Deutschlandfunk releases a documentary series about cloned horses.

• ARD Media will launch Audionited in October 2026, a programmatic audio ad product unifying linear radio, webstreams, and podcasts.
• Audionited offers one deal, one invoice, and unified reporting, simplifying cross-channel audio booking for agencies.
• Technology partner is Amily.One, using its 'Amy' platform and integrating One Tech Group's SSP.

One Tech Group and Cyreen Make In-Store Retail Media Programmatically Bookable

The One Tech Group and Cyreen have partnered to make in-store retail media programmatically bookable via One Tech Group's SSP1 platform. Cyreen's nationwide in-store screen network, comprising nearly 1,000 screens across food retail and beverage specialty stores, can now be purchased programmatically through a single access point. Cyreen also offers C.A.P. (Connecting Ad Impressions with Purchase), a technology that uses RFID to anonymously link screen ad exposure to actual purchases at the point of sale, enabling causal measurement of campaign effectiveness. This partnership expands access for agencies and advertisers, including non-endemic brands, to in-store inventory, with the RTG-Media network exclusively marketed by LAYA Group.

• One Tech Group and Cyreen integrate their in-store retail media offerings.
• Cyreen's in-store screen network is now programmatically bookable via One Tech Group's SSP1.
• Cyreen's C.A.P. technology connects ad impressions to purchases using RFID and checkout data.