Digital Turbine vs PubMatic

DT at Advertising Week New York 2026: Exploring what marketers miss when mobile is measured one event at a time

Digital Turbine announced its participation in Advertising Week New York 2026 with a new blog post exploring the limitations of event-based mobile measurement. The post is dated October 2, 2026.

8-K Financial Filing Analysis for Digital Turbine (2026-09-24)

Digital Turbine, Inc. announced that Michael Akkerman has resigned from his role as Chief Business Officer, effective October 30, 2026. According to the Form 8-K filing, Mr. Akkerman is stepping down to accept a Chief Executive Officer position at another company. The filing does not report any operational disagreements or name an immediate successor for the Chief Business Officer role.

• Chief Business Officer Michael Akkerman submitted his resignation on September 23, 2026.
• The resignation will become effective on October 30, 2026, as Akkerman departs to assume a CEO role at another company.

“It was never only about the CPM“: Lessons from Miniclip's Head Ball 2 takeover

Digital Turbine features a new blog post about a brand advertising case study with Miniclip's Head Ball 2, highlighting lessons beyond CPM. The post is dated September 11, 2026.

2026 AdExchanger Awards Gala Honors Industry Best

The 2026 AdExchanger Awards Gala, held in New York City, celebrated excellence in advertising and ad tech, honoring organizations, technologies, and leaders across programmatic media, commerce media, CTV, identity, measurement, AI, and ad tech. Winners included People Inc., PubMatic, DoorDash, Magnite, and Index Exchange. The event took place in conjunction with Programmatic I/O New York and featured a live audience vote for the 'People's Programmatic Pick,' won by Mike Richter of Unplugged Collective. The gala recognized breakthrough technologies, data-driven campaigns, and visionary leadership, setting a standard for performance and innovation in the industry.

• The 2026 AdExchanger Awards Gala was held on September 29, 2026, in New York City.
• Winners included People Inc., PubMatic, DoorDash, Magnite, and Index Exchange.
• Mike Richter of Unplugged Collective won the People's Programmatic Pick award.

The Media Shop and PubMatic Launch Southeast Asia’s First Agentic Luxury Campaign

Press Release, September 30, 2026: The Media Shop and PubMatic launch Southeast Asia's first agentic luxury campaign.

PubMatic CEO Rajeev Goel on Agentic Buying and Cutting Complexity

In an interview with ExchangeWire, PubMatic CEO Rajeev Goel discussed the company's evolution from an SSP to a broader platform, focusing on reducing ad tech complexity and empowering publishers and advertisers through agentic buying. Goel highlighted three pillars: Activate, for direct buyer-SSP transactions; Agentic OS, a suite of 20+ AI agents; and Decision Fabric, which allows agencies and DSPs to run algorithms within PubMatic's infrastructure. He emphasized that AI agents will surpass human traders in accuracy, with governance and reasoning mechanisms for oversight. Goel predicts that agent-to-agent buying will shift power to publishers and advertisers, the 'principals', rather than technology platforms. The company reported 4,000 publisher-created deals using AI year-to-date through Q2.

• PubMatic CEO Rajeev Goel was interviewed by ExchangeWire at ATS London.
• PubMatic has three pillars: Activate, Agentic OS, and Decision Fabric.
• Activate has been in-market for about four years, with hundreds of advertisers using it.