Observed Signal · Oct 2, 2026 · Market Signal · Source: Digital Turbine · Impact: 2/5
DT at Advertising Week New York 2026: Exploring what marketers miss when mobile is measured one event at a time
Digital Turbine announced its participation in Advertising Week New York 2026 with a new blog post exploring the limitations of event-based mobile measurement. The post is dated October 2, 2026.
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5 Threats Advertisers Need to Watch in 2026: Ad-Tech Fraud
New featured blog post published on September 9, 2026, discussing five ad-tech fraud threats advertisers should watch in 2026.
2026: The Year Advertising Shifts to Outcomes Over Impressions
Prediction piece arguing that 2026 could mark the shift from impressions to outcomes-based advertising. The article asserts brands, agencies, and tech partners must demonstrate real business impact beyond reach and clicks, with attention metrics like attentive reach and frequency emerging as primary indicators. Native and contextual formats are re-emerging as premium, privacy-respecting options, while measurement and supply-chain transparency lag behind. Upstream control of data and models—powered by first-party data—will be crucial, with pricing and valuation increasingly based on proprietary models prior to bidding. A so-called War for the Intelligence Layer centers on who has access to the best data and AI to drive conversions, and those who cannot prove outcomes risk being displaced by autonomous systems. The piece cites industry voices on outcomes such as sales uplift, CLV, and new-to-brand acquisition, and notes high advertiser reliance on proprietary data, plus a notable shift of spend to mobile in-app channels.
DanAds | Summit 26 Marks a Milestone 5th Return to New York City
The flagship AdTech gathering returns to its founding city for a landmark fifth year, uniting 170+ global publishers, advertisers, and innovators to confront ecosystem fragmentation and shape the next era of self-serve advertising, automation, and AI. – NEW YORK CITY, AUGUST 25, 2026 – DanAds | Summit 26 returns to New York City for a […]
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