Dialpad vs Zoom

October Roundup

Dialpad's October 2026 release includes global AI language expansion (8 new languages), instant meeting join, device switching, omnichannel notifications, bulk SMS, AI recaps for digital, multi-ring contact center routing, and enhanced WFM features.

What’s new at Dialpad: October 2026

Dialpad's blog features a new post 'What’s new at Dialpad: October 2026' by Hilary Burcell, highlighting the latest product updates and features.

Zoom's Marketing Rebuild: Beyond Pandemic Fame

At AdExchanger's Programmatic IO, Zoom's VP of brand and content, Josh Reed, discussed the company's marketing overhaul. Despite 99% unaided brand awareness, Zoom is pigeonholed as a video call app. Reed highlighted the 'iceberg' problem: being known for one thing while other products like contact center, events platform, VoIP, and AI tools remain invisible. Under CMO Kim Storin, Zoom consolidated marketing functions, expanded into linear TV, creator partnerships, and affiliate marketing. They launched the Solopreneur 50 program and are experimenting with commission-based creator models. Measurement is shifting from last-touch to multi-touch attribution using Snowflake as a data spine. Zoom is also adapting to the 'dark funnel', where B2B research starts in LLMs and AI chatbots, requiring a new approach to meet buyers where they are.

• Zoom has 99% unaided brand awareness, but is mostly known for video calling.
• Josh Reed, VP of brand and content, spoke at AdExchanger's Programmatic IO in NYC on the marketing challenge.
• Zoom consolidated its marketing functions under a center of excellence model since CMO Kim Storin arrived 18 months ago.

Zoom Partners with Colin Jost for B2B Comedy Campaign

At ADWEEK's Brandweek conference, Zoom's head of brand and activation Whitney Magnuson revealed the company's strategy to leverage comedy to expand its brand beyond video conferencing. Zoom partnered with SNL alum Colin Jost and his production studio No Notes, first collaborating on the 'Zoom Ahead' campaign in December. Their newest spot, in which Zoom comedically plots its own destruction, sparked internal debate before airing. Magnuson emphasized that Zoom's high brand awareness is narrowly tied to video calls, despite the company's expansion into contact center software, AI tools, and sales products. The campaign aims to make the brand 'iconic' by capitalizing on its cultural status as a verb and its frequent appearances in movies and TV shows. Jost noted that No Notes, which grew from his SNL parody writing, allows him to pitch brand ideas directly to companies, bypassing traditional agencies.

• Zoom partnered with Colin Jost's production studio No Notes for its 'Zoom Ahead' campaign in December.
• Zoom's head of brand Whitney Magnuson spoke at ADWEEK's Brandweek conference about the comedy strategy.
• The campaign aims to expand Zoom's brand recognition beyond video conferencing into contact center, AI, and sales products.

Kate McKinnon Plays Evil CEO in Zoom Sequel Campaign

Zoom has unveiled the sequel to its 'Zoom Ahead' brand campaign, titled 'Zoom Got it Done', featuring SNL alum Kate McKinnon as an evil CEO who plots to destroy the platform. The ad continues the narrative of the first commercial, which starred Bowen Yang and was created by Colin Jost's No Notes Productions. The campaign aims to reposition Zoom as an AI-enterprise platform beyond video calling, showcasing features like AI agents and automated note-taking. It runs across TV, CTV, OOH, digital, and social during the NFL season. The campaign is the first major push under CMO Kim Storin, who credits humor for breaking through and contributing to a 4.9% year-over-year Q2 revenue boost.

• Zoom launched sequel campaign 'Zoom Got it Done' with Kate McKinnon as an evil CEO.
• The campaign follows 'Zoom Ahead', which debuted in December with Bowen Yang.
• Created by Colin Jost's No Notes Productions.