DemandScience vs Smartly

DemandScience Named “Account-Based Marketing Company of the Year” in 2026 MarTech Breakthrough Awards

Recognition validates DemandScience’s full-stack, managed approach to ABM, combining account and buying-group intelligence, coordinated activation, and demand generation to drive measurable pipeline. DANVERS, MA – September 3, 2026 – DemandScience, a global…

DemandScience and ZoomInfo Announce Strategic Partnership

DemandScience and ZoomInfo announced a strategic partnership on July 30, 2026 that combines ZoomInfo’s data architecture with DemandScience’s contextual marketing outcomes expertise. DemandScience will architect its insights, services, and outcomes solutions to complement ZoomInfo’s platform and layer in proprietary contextual marketing outcomes data. The integration aims to give ZoomInfo customers integrated multi-channel demand generation capabilities (email, digital, content and other channels) plus outcomes measurement to operationalize target account insights and demonstrate ROI. Both companies’ CEOs — Derek Schoettle (DemandScience) and Henry Schuck (ZoomInfo) — provided statements describing the partnership as a way to move customers from intelligence to measurable demand and revenue impact.

• DemandScience and ZoomInfo announced a strategic partnership on 2026-07-30.
• The partnership combines ZoomInfo’s data architecture with DemandScience’s contextual marketing outcomes data and services.
• DemandScience will integrate its insights, services, and outcomes solutions to complement ZoomInfo’s platform and provide multi-channel demand generation across email, digital, and content.

Convertr Appoints Greg Jordan as Chief Product Officer

Convertr announced the appointment of Greg Jordan as chief product officer on July 9, 2026. Convertr is a platform that governs lead and contact data at pre-ingestion, before records enter internal systems such as CRMs and marketing automation platforms. Jordan, who brings 18 years of B2B data, intelligence and marketing-technology experience, previously served as chief product officer at DemandScience and as COO at Leadiro. In his new role he will lead Convertr’s product strategy and roadmap across three priorities: strengthen existing platform capabilities in production, expand Convertr’s role as the control point for contact data before it enters downstream systems and AI workflows, and build an evidence layer/audit trail to demonstrate how contact data is governed at intake. Convertr positions these capabilities as important for data quality, compliance and AI readiness downstream.

• Convertr appointed Greg Jordan as chief product officer (announcement dated 2026-07-09).
• Convertr is described as a platform that governs lead and contact data before it enters business systems (pre-ingestion control point).
• Greg Jordan has 18 years of experience across B2B data, intelligence and marketing technology.

Horizon CEO Bob Lord Criticizes Holdcos’ FTE Pricing Models

At Smartly's Advance event in Lower Manhattan, Horizon Media Holdings president Bob Lord publicly criticized traditional full-time equivalent (FTE)-based pricing models used by major agency holding companies. He argued that such models, along with principal-based buying, are outdated and hinder client business growth. Lord emphasized the need for 'composable architectures' and monetizing technology investments rather than relying on legacy headcount-based pricing. He predicted that within five years, clients will stop paying for FTE-based models. His comments highlight a growing industry debate about agency compensation structures as technology and AI reshape the agency landscape.

• Horizon Media Holdings president Bob Lord criticized FTE-based pricing models at Smartly's Advance event.
• Lord called FTE models and principal-based buying 'the old system'.
• He predicted clients will stop paying for FTE-based models within five years.

Smartly adds LinkedIn Ads to unified platform for B2B marketers

Smartly, the AI-powered advertising technology company, announced a new integration bringing LinkedIn Ads into its unified advertising platform. This collaboration aims to help B2B marketers personalize creative for professional audiences, accelerate video production, and use audience and performance intelligence to continuously improve advertising outcomes. By combining LinkedIn's professional audience insights with Smartly's AI-powered creative and performance intelligence, marketers can create more relevant creative across the B2B buying journey. The integration also enables scaling video production for LinkedIn through AI-powered automation and turning performance signals into actionable insights.

• Smartly announced a new integration bringing LinkedIn Ads into its unified advertising platform.
• The integration is designed to help B2B marketers personalize creative for professional audiences.
• Smartly's CEO, Laura Desmond, highlighted the collaboration's importance for B2B marketers.

TIMBALAND TO HEADLINE SMARTLY’S ADVANCE IN NEW YORK CITY ON SEPTEMBER 29

Smartly announces that Timbaland will headline its ADVANCE event in New York City on September 29.