Observed Signal · Jul 30, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
B2B Demand Generation Market: DemandScience and ZoomInfo Announce Strategic Partnership
DemandScience and ZoomInfo announced a strategic partnership on July 30, 2026 that combines ZoomInfo’s data architecture with DemandScience’s contextual marketing outcomes expertise. DemandScience will architect its insights, services, and outcomes solutions to complement ZoomInfo’s platform and layer in proprietary contextual marketing outcomes data. The integration aims to give ZoomInfo customers integrated multi-channel demand generation capabilities (email, digital, content and other channels) plus outcomes measurement to operationalize target account insights and demonstrate ROI. Both companies’ CEOs — Derek Schoettle (DemandScience) and Henry Schuck (ZoomInfo) — provided statements describing the partnership as a way to move customers from intelligence to measurable demand and revenue impact.
Partnership strengthens ZoomInfo's ecosystem and adds integrated demand generation and measurement capabilities for B2B customers; relevant to MarTech buyers but not industry-shifting.
Key Takeaways & Evidence Grounding
- DemandScience and ZoomInfo announced a strategic partnership on 2026-07-30.
- The partnership combines ZoomInfo’s data architecture with DemandScience’s contextual marketing outcomes data and services.
- DemandScience will integrate its insights, services, and outcomes solutions to complement ZoomInfo’s platform and provide multi-channel demand generation across email, digital, and content.
- The collaboration includes integrated marketing outcomes measurement intended to demonstrate ROI for ZoomInfo customers.
- Derek Schoettle (CEO, DemandScience) and Henry Schuck (CEO, ZoomInfo) are quoted endorsing the partnership.
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