Cyreen vs Valiuz

Ferrero Measures Retail Media DOOH Sales Impact

This case study details how Ferrero, for its Eat Natural brand, measured the sales impact of in-store Digital Out-of-Home (DOOH) advertising. The campaign ran for two weeks across 59 stores of a retail partner, utilizing 328 digital screens. By linking ad exposure data with the retailer's point-of-sale (POS) data, the analysis quantified the campaign's contribution to sales. Key findings included a 114% higher conversion rate among shoppers exposed to the ads, a 106% sales uplift for those shoppers, and a 29% incremental uplift in total sales. The insights also revealed optimal times of day for advertising, enabling more effective media planning. This approach demonstrates the potential of connecting DOOH exposure with transaction data to optimize retail media campaigns.

• Ferrero's Eat Natural brand ran a two-week in-store DOOH campaign across 59 stores with 328 digital screens.
• The campaign linked ad exposure data with retailer POS data to measure sales impact.
• Shoppers exposed to the ads showed a 114% higher conversion rate.

Cyreen und SanLucar machen Werbewirkung am PoS messbar

Neuer Pressespiegel-Eintrag: Fruchthandel Magazin berichtet über die Zusammenarbeit von SanLucar und Cyreen zur Messbarkeit von Retail Media am Point of Sale.

One Tech Group and Cyreen Make In-Store Retail Media Programmatically Bookable

The One Tech Group and Cyreen have partnered to make in-store retail media programmatically bookable via One Tech Group's SSP1 platform. Cyreen's nationwide in-store screen network, comprising nearly 1,000 screens across food retail and beverage specialty stores, can now be purchased programmatically through a single access point. Cyreen also offers C.A.P. (Connecting Ad Impressions with Purchase), a technology that uses RFID to anonymously link screen ad exposure to actual purchases at the point of sale, enabling causal measurement of campaign effectiveness. This partnership expands access for agencies and advertisers, including non-endemic brands, to in-store inventory, with the RTG-Media network exclusively marketed by LAYA Group.

• One Tech Group and Cyreen integrate their in-store retail media offerings.
• Cyreen's in-store screen network is now programmatically bookable via One Tech Group's SSP1.
• Cyreen's C.A.P. technology connects ad impressions to purchases using RFID and checkout data.

Retail Media and Data-Driven Approach: Valiuz Takes Stock of the Sector's Omnichannel Evolution

The meeting provided a comprehensive overview of the ongoing transformations in the retail landscape, focusing on the effectiveness of integrating physical and digital channels.

Appointment: Valiuz accelerates in Poland with the appointment of Magdalena Wójcik as Country General Manager.

Valiuz, France’s leading Retail Media network and data alliance, today announces the appointment of Magdalena Wójcik as Country General Manager for Poland. Based in Warsaw, she assumes full responsibility for the local development strategy in this key country for Valiuz.