crossvertise vs Ströer

MEEDIA: Wie Crossvertise Addressable TV zum Self-Service-Medium machen möchte

MEEDIA berichtet über unseren neuen, intelligenten Addressable TV-Planer: Wie KMU ihre Kampagnen selbstständig planen und optimieren können und wie das Tool arbeitet.

Crossvertise Launches Self-Service Addressable TV Planner

Crossvertise, a Munich-based media service provider, has launched a new self-service planner for Addressable TV campaigns. The tool targets small and medium-sized enterprises (SMEs) with budgets between €5,000 and €15,000, allowing them to plan, optimize, and book regional TV campaigns without prior TV planning expertise. Users specify region, budget, duration, and target audience to receive campaign recommendations. The planner uses the SwitchIn XXL banner format, based on HbbTV, which reaches 25.4 million German households (60% of TV households). A unique feature is the automatic campaign optimization that suggests alternatives if parameters are not viable. Crossvertise, which employs around 60 media professionals, was acquired by Die Schlütersche Mediengruppe in 2025. The tool aims to lower barriers for SMEs that previously found TV advertising too expensive or complex.

• Crossvertise launches a new self-service Addressable TV planner for SMEs.
• The planner allows campaign planning from €5,000 budget.
• The tool uses the SwitchIn XXL banner format based on HbbTV.

Companies See Opportunity for Ads in AI Chat

A t3n interview (published 2026-07-07) with Maximilian Balbach, Co-CEO of media service provider Crossvertise, discusses the growing commercial opportunity to place advertising inside AI chat interfaces such as ChatGPT. Balbach says monetization will require suitable ad formats, user acceptance, and advertisers' willingness to invest, while AI providers must balance revenue needs against potential trust risks. The article is a paid "Plus" piece on t3n and positions advertising in conversational AI as an emerging channel that needs careful format and trust design.

• Article published on 2026-07-07 on t3n.de and labelled a paid "Plus-Artikel".
• Maximilian Balbach, Co-CEO of Crossvertise, is interviewed about advertising in AI chat interfaces.
• The interview states that monetizing AI chat requires appropriate ad formats, user acceptance, and companies' willingness to invest.

The Lighthouse Hamburg: Deutschlands größte Immersive-DOOH-Installation startet mit PENNY und Hyundai durch

Ströer and its subsidiary Blow Up Media have launched 'The Lighthouse' at Hamburg's Spielbudenplatz, which began regular operation on October 1. This immersive DOOH installation spans over 530 square meters, featuring three high-resolution screens, digital ambient architecture, and a 3D round-corner for anamorphic effects. Ströer claims it is Germany's largest LED screen installation and its first 'immersive DOOH screen.' Initial advertisers PENNY and Hyundai alternate campaigns hourly. PENNY's campaign integrates a QR-code-based coupon hunt with its app and nearby store, while Hyundai's 3D showcase launches the electric Ioniq 3 in Germany. The installation is now fully operational, positioning Ströer at the forefront of digital out-of-home advertising in the country.

• The Lighthouse DOOH installation went live on October 1, 2026 in Hamburg.
• The installation covers over 530 square meters with multiple screens and 3D effects.
• Penny and Hyundai are the first advertisers, alternating campaigns hourly.

Ströer unterstützt Berliner Verein Straßenkinder mit Pro-bono-Kampagne „Briefe an die BUTZE“

Ströer unterstützt den Berliner Verein Straßenkinder mit einer Pro-bono-Kampagne namens „Briefe an die BUTZE“.

Dyn and Ströer Bring Handball Highlights to DOOH Screens

Sports streaming platform Dyn has partnered with out-of-home advertising specialist Ströer to display automated handball highlights from the German Handball Bundesliga on Ströer's digital screens across Germany, including at train stations and airports. The partnership, which began with the 2026/27 handball season, uses cloud technology, AI, and Dyn's Content Desk to deliver regionalized content, showing local club highlights and scores. This initiative aims to combine live sports content with digital out-of-home advertising, offering brands new integration opportunities for regional or nationwide campaigns. The collaboration enhances Dyn's content reach and provides Ströer with premium sports content to attract advertisers.

• Partnership between Dyn and Ströer announced for the 2026/27 handball season.
• Short handball highlight clips from the Bundesliga are displayed on Ströer's digital screens nationwide.
• Content is automated and regionalized based on location, showing local club highlights and results.