Observed Signal · Sep 29, 2026 · Market Signal · Source: Ströer · Impact: 2/5
Ströer unterstützt Berliner Verein Straßenkinder mit Pro-bono-Kampagne „Briefe an die BUTZE“
Ströer unterstützt den Berliner Verein Straßenkinder mit einer Pro-bono-Kampagne namens „Briefe an die BUTZE“.
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Ströer eröffnet "The Lighthouse" in Hamburg als immersiven DOOH-Screen
Ströer eröffnet "The Lighthouse" in Hamburg als immersiven DOOH-Screen. Zudem: CLIF feiert Hobbyläufer:innen in Berlin per DOOH.
BMBFSFJ and Fischer Appelt launch 'Wir sehen mehr' campaign
The German Federal Ministry for Education, Family, Seniors, Women and Youth (BMBFSFJ) has launched a nationwide campaign titled "Wir sehen mehr" to raise public awareness of the social importance of educational professions. The campaign — featuring four motifs depicting everyday situations in daycare (Kita), after-school care (Hort) and child welfare services (Hilfen zur Erziehung) — was conceived, created and implemented entirely by the agency Fischer Appelt. This is the first campaign fully handled by Fischer Appelt across strategy, creative and execution. The article was published by Horizont on 2026-08-03.
The Lighthouse Hamburg: Deutschlands größte Immersive-DOOH-Installation startet mit PENNY und Hyundai durch
Ströer and its subsidiary Blow Up Media have launched 'The Lighthouse' at Hamburg's Spielbudenplatz, which began regular operation on October 1. This immersive DOOH installation spans over 530 square meters, featuring three high-resolution screens, digital ambient architecture, and a 3D round-corner for anamorphic effects. Ströer claims it is Germany's largest LED screen installation and its first 'immersive DOOH screen.' Initial advertisers PENNY and Hyundai alternate campaigns hourly. PENNY's campaign integrates a QR-code-based coupon hunt with its app and nearby store, while Hyundai's 3D showcase launches the electric Ioniq 3 in Germany. The installation is now fully operational, positioning Ströer at the forefront of digital out-of-home advertising in the country.
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