Braze vs CleverPush

Content Optimizer is here, and your boldest ideas are invited

Braze announces the launch of Content Optimizer, a new feature that allows marketers to test and optimize message content. The article is authored by Aparna Prasad and published on October 22, 2026.

8-K Financial Filing Analysis for Braze (2026-10-20)

On October 19, 2026, Braze, Inc. entered into a definitive Agreement and Plan of Merger to be acquired by Salesforce, Inc. for $47.50 per share in an all-cash transaction. Under the terms of the agreement, Banff Acquisition Sub Inc., a wholly owned subsidiary of Salesforce, will merge with and into Braze, with Braze continuing as a wholly owned subsidiary of Salesforce. The acquisition has been unanimously approved by Braze's Board of Directors. Concurrently, certain stockholders executed a Voting and Support Agreement in favor of the transaction. The agreement includes a $300 million regulatory termination fee payable by Salesforce and a $191.39 million fiduciary/non-approval termination fee payable by Braze under specified circumstances.

• Salesforce, Inc. will acquire Braze, Inc. for $47.50 per share in cash for each outstanding share of Class A common stock.
• The agreement includes a reverse termination fee of $300.00 million payable by Salesforce if regulatory clearances fail, and a termination fee of $191.39 million payable by Braze in circumstances such as accepting a superior proposal.
• Unvested employee RSUs and PSUs will generally convert into adjusted restricted stock units of Salesforce common stock based on the contractual conversion ratio.

Salesforce Signs Definitive Agreement to Acquire Braze

Salesforce Signs Definitive Agreement to Acquire Braze (October 20, 2026)

Marty-Trezzini Spotlights Babu's Nightshift Bakery

Swiss agency Marty-Trezzini created a 15th-anniversary campaign for Zurich coffeehouse brand Babu's titled "We bake your day," centering the brand's in-house bakery in Binz that supplies four Zurich locations. The campaign's core is a documentary-style film following early-morning bakery operations, using timestamps as a storytelling device and voiceover contributions from mother-daughter leaders Sandra and Elena Kubista. The film is supported by cutdowns and a tailored visual world. The campaign will serve as an ongoing communications platform beyond the anniversary year and will be used on social media, digital channels and Babu's website. Credits list agency and client contacts and production crew.

• Marty-Trezzini developed and produced a 15th-anniversary campaign for Babu's called "We bake your day".
• The campaign focuses on Babu's in-house bakery in Binz, which bakes bread and pastries for Babu's four Zurich locations.
• A documentary-style film — using timestamps and voiceover from Sandra and Elena Kubista — is the centerpiece of the campaign.

Dylan expands Pro Juventute music awareness campaign

Zürich agency Dylan has launched a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling hotline 147, continuing work started in autumn 2025. Six Swiss musicians (Monet192, EAZ, Gigi Malua, Eileen Alister, Linda Elys and Marie Jay) contributed song lines that address topics like overwhelm, self-doubt, heartbreak and inner restlessness. The lines are used as headlines across social media, digital out-of-home placements and school posters. The campaign also expands collaboration with the artists through personal videos in which they discuss song creation and music's role in emotional coping, while promoting the 147 counselling service when music alone is not enough.

• Dylan (communications agency) is running a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling 147.
• The campaign originally launched in autumn 2025 and continues with new creative assets in 2026.
• Six Swiss musicians — Monet192, EAZ, Gigi Malua, Eileen Alister, Linda Elys and Marie Jay — provided song lines used as campaign headlines.

Kreisvier leadership grows to three members

Swiss agency Kreisvier has expanded its executive management to a three-person leadership team. David Lübke, previously Executive Creative Director (responsible for creative output since November 2025), has been promoted to Chief Creative Officer. Sandro Looser, who was Chief Client Officer and a member of the management team since early 2025, takes on additional responsibilities as Chief Operating Officer. Alexandra Vatansever remains CEO. Kreisvier employs around 50 people and celebrated its 25th anniversary in spring 2026. The article was published on August 24, 2026.

• David Lübke promoted from Executive Creative Director to Chief Creative Officer at Kreisvier.
• Sandro Looser assumes the role of Chief Operating Officer while having been Chief Client Officer and a management team member since early 2025.
• Alexandra Vatansever is CEO of Kreisvier and is part of the new three-person leadership team.