Bouygues Telecom vs Swisscom

Bouygues Telecom lance Anti-Spam : alerter sur les appels potentiellement frauduleux grâce à l’IA intégrée au réseau

Bouygues Telecom lance Anti-Spam, une solution utilisant l'IA intégrée au réseau pour alerter sur les appels potentiellement frauduleux. Cette annonce fait partie des derniers communiqués de presse publiés sur le site.

Bouygues Telecom élu « Meilleure Chaîne de Magasins 2027 » dans la catégorie Téléphonie

Bouygues Telecom a été élu « Meilleure Chaîne de Magasins 2027 » dans la catégorie Téléphonie, selon un communiqué de presse publié le 23/09/2026.

iPhone Duo, 18 Pro & 18 Pro Max : l’essentiel à retenir sur les nouveaux modèles dévoilés par Apple

Nouvel article à la une sur le magazine Le Mag de Bouygues Telecom concernant les nouveaux iPhone dévoilés par Apple, avec date de publication 11 septembre 2026.

Swisscom Launches Kids Security Powered by Ohana

Swisscom, Switzerland's largest telecom operator, has launched a new parental control app called Kids Security. The technology behind the app is supplied by the Austrian startup Ohana, based in Linz. Ohana provides and operates the white-label platform, which Swisscom offers under its own brand. The app includes features such as screen time management, app checks for age appropriateness, a learning mode to reduce distractions, location sharing, and usage statistics with expert recommendations. The service costs CHF 4.90 per month (about €5.20), with a 50% discount for the first six months, and is available for an unlimited number of children and devices, provided at least one household member has a Swisscom mobile subscription. Ohana's CEO, Christian Orgler, highlights the importance of involving children in the process and sees this as a significant step for the startup's B2B business. Ohana already has a partnership with the Austrian telecom Drei, but the Swisscom deal is its first white-label offering. The startup faces competition from built-in parental controls from Apple and Google, as well as other parental control apps.

• Swisscom launched Kids Security app using Ohana's white-label technology.
• The app costs CHF 4.90 per month (around €5.20), with a 50% discount for the first six months.
• Ohana is founded by Christian Orgler, Stephan Brunner, and Kevin Snajda, and has investors including Runtastic founders, Push Ventures, Calm/Storm Ventures, and Business Angel Hansi Hansmann.

Mona and Mateo Launch Swisscom Youth Discount Campaign

Swiss creative agency Mona and Mateo has developed the launch campaign for Swisscom's new youth discount 'Young Benefit'. The campaign is running across Switzerland on OOH, DOOH, cinema, online, and social media. The central design element is a split-screen visual that plays with the contrast between half price and full network coverage. The split-screen mechanic is adapted per channel; in cinema, the split screen is played acoustically and visually across the two halves of the auditorium, while in the audio spot, voices are distributed across left and right audio channels. The campaign aims to communicate the offer in a way that resonates with young people, who may have smaller budgets but high expectations.

• Mona and Mateo created the launch campaign for Swisscom's 'Young Benefit' youth discount.
• The campaign runs on OOH, DOOH, cinema, online, and social media in Switzerland.
• The central design element is a split-screen motif.

Bühler & Bühler Celebrates Award-Winning Dialogue Marketing Success

In an interview with persoenlich.com, Raphael and Doris Bühler, founders of the Swiss dialogue marketing agency Bühler & Bühler, discuss their outstanding performance at the 2026 SDV Awards. The agency won 14 of the 61 prizes, including two gold awards, making it the top agency in the competition. They attribute this success to over 13 years of specialization in dialogue marketing, combining creativity, data expertise, and behavioral nudging. Their client portfolio includes Swisscom, CSS, Viseca, Coop, and UBS, with whom they execute campaigns such as Swisscom's 'Das Netz der Schweiz' featuring 15 customer journeys and over two million dialogues. The interview highlights their strategic and creative approach, as well as the importance of direct, personalized communication in building customer relationships.

• Bühler & Bühler won 14 of 61 prizes at the 2026 SDV Awards.
• The agency received two gold awards, including one for Swisscom's 'Das Netz der Schweiz' campaign.
• Bühler & Bühler has specialized in dialogue marketing for over 13 years.