Observed Signal · Sep 1, 2026 · Award · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Bühler & Bühler Celebrates Award-Winning Dialogue Marketing Success
In an interview with persoenlich.com, Raphael and Doris Bühler, founders of the Swiss dialogue marketing agency Bühler & Bühler, discuss their outstanding performance at the 2026 SDV Awards. The agency won 14 of the 61 prizes, including two gold awards, making it the top agency in the competition. They attribute this success to over 13 years of specialization in dialogue marketing, combining creativity, data expertise, and behavioral nudging. Their client portfolio includes Swisscom, CSS, Viseca, Coop, and UBS, with whom they execute campaigns such as Swisscom's 'Das Netz der Schweiz' featuring 15 customer journeys and over two million dialogues. The interview highlights their strategic and creative approach, as well as the importance of direct, personalized communication in building customer relationships.
Agency celebrates award wins; no major industry impact.
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Key Takeaways & Evidence Grounding
- Bühler & Bühler won 14 of 61 prizes at the 2026 SDV Awards.
- The agency received two gold awards, including one for Swisscom's 'Das Netz der Schweiz' campaign.
- Bühler & Bühler has specialized in dialogue marketing for over 13 years.
- Notable clients include Swisscom, CSS, Viseca, Coop, and UBS.
- The agency is led by co-founders Raphael and Doris Bühler.
Connected Companies & Entities
“Thanks to a broad portfolio and strong companies like Swisscom, CSS, Viseca, Coop, and UBS, the agency can continuously apply its expertise ...”
“Thanks to a broad portfolio and strong companies like Swisscom, CSS, Viseca, Coop, and UBS, the agency can continuously apply its expertise ...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Bühler & Bühler Wins Big at SDV Awards 2026
The Swiss Dialogmarketing Association (SDV) hosted its annual awards on August 27, 2026, at the Plaza Klub in Zurich, presenting three major industry prizes alongside gold, silver, and bronze accolades. Zurich-based creative agency Bühler & Bühler emerged as the night's biggest winner, taking home 14 out of 61 trophies. These included two of the three main industry awards for its 'Das Netz der Schweiz' campaign for Swisscom and its own 'Bühler & Essenz' self-promotion campaign. Other key winners included WWP Weirather-Wenzel & Partner, who secured the third industry prize for their work with UBS Switzerland, as well as thjnk Zürich, INGO Zürich, and Agentur am Flughafen, each receiving gold awards. UBS Switzerland was highly recognized as a client, winning a total of ten awards.
SDV Awards 2026: Dialog Marketing Is More Than Mailings
At the SDV Award 2026, 47 awards were handed out across 20 categories, celebrating excellence in Swiss dialogue marketing. In an interview, SDV representative Herr Huldi discussed the resilience of dialogue marketing, which represented 688 million CHF (17% of the classic Swiss advertising market) in 2025 according to the Stiftung Werbestatistik Schweiz. Huldi highlighted four major trends: the strategic importance of first- and zero-party data, cross-channel integration, generative AI boosting data analytics, and the physical mailing's resurgence due to digital fatigue. To combat industry challenges like shrinking budgets, client-side insourcing, and talent shortages, the SDV has launched a specialized dialog marketing crash course and updated its statutes to support individual memberships.
SDV Award 2026 Shortlist Announced
The Swiss Dialogmarketing Association (SDV) has published the shortlist for the SDV Award 2026, selecting the strongest dialogue campaigns across 20 categories after an entry deadline in March. A jury reviewed submissions for impact, relevance and creative excellence; nominated best cases are presented in an online exhibition. Ticket sales are open for the Best of Swiss Dialogue ceremony on 27 August 2026 at the Plaza Klub in Zurich, where gold, silver and bronze awards will be presented. The event is supported by premium partner Swiss Post Advertising; SDV members receive a 20% ticket discount and can reserve places via sdv-award.ch. The announcement appeared on persoenlich.com on 24 August 2026.
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