Observed Signal · Sep 1, 2026 · Award · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive

Bühler & Bühler Celebrates Award-Winning Dialogue Marketing Success

Zusammenfassung des Signals

In an interview with persoenlich.com, Raphael and Doris Bühler, founders of the Swiss dialogue marketing agency Bühler & Bühler, discuss their outstanding performance at the 2026 SDV Awards. The agency won 14 of the 61 prizes, including two gold awards, making it the top agency in the competition. They attribute this success to over 13 years of specialization in dialogue marketing, combining creativity, data expertise, and behavioral nudging. Their client portfolio includes Swisscom, CSS, Viseca, Coop, and UBS, with whom they execute campaigns such as Swisscom's 'Das Netz der Schweiz' featuring 15 customer journeys and over two million dialogues. The interview highlights their strategic and creative approach, as well as the importance of direct, personalized communication in building customer relationships.

Polaris7 AgentStrategische Einordnung
Hohe Konfidenz

Agency celebrates award wins; no major industry impact.

Wichtigste Kernpunkte & Evidenz

  • Bühler & Bühler won 14 of 61 prizes at the 2026 SDV Awards.
  • The agency received two gold awards, including one for Swisscom's 'Das Netz der Schweiz' campaign.
  • Bühler & Bühler has specialized in dialogue marketing for over 13 years.
  • Notable clients include Swisscom, CSS, Viseca, Coop, and UBS.
  • The agency is led by co-founders Raphael and Doris Bühler.
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: persoenlich.com NewsPublished: Sep 1, 2026
Original Coverage Title: Bühler & Bühler: «Mit einem solchen Erfolg darf und kann man nie rechnen»

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