Observed Signal · Oct 5, 2026 · Product Launch · Source: Trending Topics (DACH/CEE Innovation & Tech) · Impact: 3/5 · Sentiment: Positive
Swisscom Launches Kids Security Powered by Ohana
Swisscom, Switzerland's largest telecom operator, has launched a new parental control app called Kids Security. The technology behind the app is supplied by the Austrian startup Ohana, based in Linz. Ohana provides and operates the white-label platform, which Swisscom offers under its own brand. The app includes features such as screen time management, app checks for age appropriateness, a learning mode to reduce distractions, location sharing, and usage statistics with expert recommendations. The service costs CHF 4.90 per month (about €5.20), with a 50% discount for the first six months, and is available for an unlimited number of children and devices, provided at least one household member has a Swisscom mobile subscription. Ohana's CEO, Christian Orgler, highlights the importance of involving children in the process and sees this as a significant step for the startup's B2B business. Ohana already has a partnership with the Austrian telecom Drei, but the Swisscom deal is its first white-label offering. The startup faces competition from built-in parental controls from Apple and Google, as well as other parental control apps.
The launch of Swisscom’s Kids Security app, powered by Ohana’s white-label technology, is a notable B2B partnership in the adtech-adjacent space of digital safety. It highlights the growing trend of telecom operators integrating parental control solutions, which can impact the family digital ecosystem and potentially influence advertising strategies aimed at children (with privacy considerations).
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Key Takeaways & Evidence Grounding
- Swisscom launched Kids Security app using Ohana's white-label technology.
- The app costs CHF 4.90 per month (around €5.20), with a 50% discount for the first six months.
- Ohana is founded by Christian Orgler, Stephan Brunner, and Kevin Snajda, and has investors including Runtastic founders, Push Ventures, Calm/Storm Ventures, and Business Angel Hansi Hansmann.
- Ohana has a previous partnership with Austrian telecom Drei, offering discounted subscriptions to customers.
- The app is available for iOS and Android and includes screen time management, app checks, learning mode, location sharing, and usage statistics.
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