Observed Signal · Sep 28, 2026 · Market Signal · Source: Bouygues Telecom · Impact: 4/5
Bouygues Telecom lance Anti-Spam : alerter sur les appels potentiellement frauduleux grâce à l’IA intégrée au réseau
Bouygues Telecom lance Anti-Spam, une solution utilisant l'IA intégrée au réseau pour alerter sur les appels potentiellement frauduleux. Cette annonce fait partie des derniers communiqués de presse publiés sur le site.
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Smartphone Features to Block Spam Calls
Monthly investigations show hundreds of thousands of spam calls; Clever Dialer recorded more than 585,000 spam calls in April 2026. Smartphone vendors and third-party apps offer multiple protections: Google is rolling out an Android feature that verifies incoming calls from supported banks by communicating with the device's installed banking app to detect spoofing (initial partners: Revolut, Itaú, Nubank). Samsung devices include a "Smart Call" feature that flags and lets users block or report suspicious numbers. Pixel phones offer a Call Screen / Call Filter assistant that can answer and transcribe suspicious calls; in the US this can be automatic, while in Germany it is manually enabled. Apple provides call identification, an Anruffilter (call filter) assistant and options to silence unknown numbers. Third‑party apps mentioned include Clever Dialer and Tellows, which rely on community reports to mark spam numbers.
India Mandates Caller-ID Apps Share Spam Reports with Telcos
India's telecom regulator, TRAI, has amended rules to require caller-ID and call-management apps, such as Truecaller, to share user spam reports with telecom operators via a blockchain-based platform. The move aims to broaden the spam report pool for enforcement. Truecaller, which has over 500 million monthly active users globally and 350 million in India, called the requirement anti-competitive, citing a one-way exchange of valuable data. The amendments also bring AI-powered and automated calls under the A2P framework, requiring declaration to operators or being treated as spam. Telecom operators may levy termination charges up to 5 paise per minute. The rules raise questions about data sharing scope, enforcement, and consent. India reported around 42 billion spam calls in 2025, with Truecaller blocking 12 billion.
Google and Airtel Unite to Combat RCS Spam in India
Google and Bharti Airtel have partnered to integrate Airtel’s network-level spam filtering into Google’s Rich Communication Services (RCS) ecosystem in India. The collaboration routes RCS traffic through Airtel’s spam controls to enable real-time checks on business messaging — including sender verification, spam detection, and enforcement of users’ do-not-disturb preferences. India has seen persistent spam and fraud on messaging platforms, and Google temporarily paused business promotions on RCS in India in 2022 amid complaints. Airtel says its AI-led systems have blocked large volumes of spam and reduced fraud-related financial losses; Google signaled the integration could serve as a model for broader carrier collaboration to improve RCS security and trust globally. The companies did not provide quantitative estimates for expected reductions in spam or a timeline for rollout beyond India.
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