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Appier Appoints Sanam Lou as VP of Global Marketing to Drive Next Phase of Market Leadership

Appier has appointed Sanam Lou as VP of Global Marketing, a key executive hire to drive market leadership.

Appier Research Accepted at NeurIPS: AI Agents Learn Not Only to Use Tools, but to Build Their Own

Appier's research paper has been accepted at NeurIPS, focusing on AI agents that can build their own tools. This is a significant academic achievement and highlights Appier's advanced AI capabilities.

Appier Newsroom: New Press Releases Added

The newsroom page now features two new press releases: 'Beyond Guesswork: Appier Research Teaches AI to Recognize Its Limits and Choose the Right Reasoning Approach' (2026/09/08) and 'Intermarché BE Cuts Creative Production Time by 40% with AdCreative.ai' (2026/09/03).

Marty-Trezzini Spotlights Babu's Nightshift Bakery

Swiss agency Marty-Trezzini created a 15th-anniversary campaign for Zurich coffeehouse brand Babu's titled "We bake your day," centering the brand's in-house bakery in Binz that supplies four Zurich locations. The campaign's core is a documentary-style film following early-morning bakery operations, using timestamps as a storytelling device and voiceover contributions from mother-daughter leaders Sandra and Elena Kubista. The film is supported by cutdowns and a tailored visual world. The campaign will serve as an ongoing communications platform beyond the anniversary year and will be used on social media, digital channels and Babu's website. Credits list agency and client contacts and production crew.

• Marty-Trezzini developed and produced a 15th-anniversary campaign for Babu's called "We bake your day".
• The campaign focuses on Babu's in-house bakery in Binz, which bakes bread and pastries for Babu's four Zurich locations.
• A documentary-style film — using timestamps and voiceover from Sandra and Elena Kubista — is the centerpiece of the campaign.

Dylan expands Pro Juventute music awareness campaign

Zürich agency Dylan has launched a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling hotline 147, continuing work started in autumn 2025. Six Swiss musicians (Monet192, EAZ, Gigi Malua, Eileen Alister, Linda Elys and Marie Jay) contributed song lines that address topics like overwhelm, self-doubt, heartbreak and inner restlessness. The lines are used as headlines across social media, digital out-of-home placements and school posters. The campaign also expands collaboration with the artists through personal videos in which they discuss song creation and music's role in emotional coping, while promoting the 147 counselling service when music alone is not enough.

• Dylan (communications agency) is running a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling 147.
• The campaign originally launched in autumn 2025 and continues with new creative assets in 2026.
• Six Swiss musicians — Monet192, EAZ, Gigi Malua, Eileen Alister, Linda Elys and Marie Jay — provided song lines used as campaign headlines.

Kreisvier leadership grows to three members

Swiss agency Kreisvier has expanded its executive management to a three-person leadership team. David Lübke, previously Executive Creative Director (responsible for creative output since November 2025), has been promoted to Chief Creative Officer. Sandro Looser, who was Chief Client Officer and a member of the management team since early 2025, takes on additional responsibilities as Chief Operating Officer. Alexandra Vatansever remains CEO. Kreisvier employs around 50 people and celebrated its 25th anniversary in spring 2026. The article was published on August 24, 2026.

• David Lübke promoted from Executive Creative Director to Chief Creative Officer at Kreisvier.
• Sandro Looser assumes the role of Chief Operating Officer while having been Chief Client Officer and a management team member since early 2025.
• Alexandra Vatansever is CEO of Kreisvier and is part of the new three-person leadership team.