Appier

Appier operates a multi-product B2B SaaS model built around marketing and advertising workflows. It creates value by unifying customer data, automating campaign execution and improving targeting, bidding, creative production and customer journey orchestration. The platform structure supports land-and-expand sales: a customer may start with an advertising or personalisation module, then adopt CDP, analytics, chatbot or creative tooling to consolidate more of the marketing stack under one vendor.

Appier is a Taiwanese B2B software company that sells AI-enabled advertising and marketing technology to enterprise marketing, CRM, data and growth teams. Its product stack spans demand-side advertising tools, creative automation, marketing automation, conversational engagement and customer data infrastructure, allowing brands and agencies to plan, activate, personalise and measure customer engagement across digital channels.

The company primarily generates revenue from software subscriptions and platform usage, with some advertising products also aligned to campaign performance or media activity. Its customers are businesses rather than consumers, including performance marketers, agencies, CRM teams, marketing operations teams and enterprise data teams. Appier has expanded its platform breadth through acquisitions including Woopra, BotBonnie and AdCreative.ai.