APG|SGA vs crossvertise

APG|SGA Wins TransN Public Transport Advertising Contract

Swiss out-of-home advertising company APG|SGA has won a public tender to market all analog advertising spaces on the vehicles of TransN, the largest transport company in the canton of Neuchâtel. The contract, effective January 2027, covers the entire TransN fleet of 172 vehicles, including buses, trolleybuses, trains, and funiculars, as well as seven F12 and four F4 advertising surfaces. APG|SGA received the best scores in all three evaluation criteria: commercial offer, service quality, and bidder suitability. The win strengthens APG|SGA's portfolio in French-speaking Switzerland and expands its public transport advertising offerings in the Neuchâtel and Jura arc region.

• APG|SGA won the tender to market TransN's analog advertising spaces.
• The contract begins in January 2027.
• TransN operates 172 vehicles, including 108 buses, 42 trolleybuses, 17 trains, and 5 funiculars.

Beat Holenstein, APG|SGA Executive, Has Died

Beat Holenstein, a long-serving executive at Swiss outdoor-advertising company APG|SGA, has died. Holenstein joined APG|SGA in 1996 and held multiple leadership roles across marketing, partner & product management, and regional account management. From early 2026 he served on the company's executive management responsible for Marketing. He held an EMBA in Smart and Digital Marketing (2020) and served in governance roles including board member of the Verband Aussenwerbung Schweiz, trustee of Stiftung Lauterkeit, and chairman of SPR+. The obituary was published on August 24, 2026.

• Beat Holenstein, a long-time APG|SGA executive, has died.
• He joined APG|SGA in 1996 and worked there for more than 30 years in various roles.
• From early 2026 he was a member of APG|SGA's executive management responsible for Marketing; previous executive roles included leading Marketing & Partner Market (2023–2025), Marketing & Innovation (2019–2023), and Partner & Product Management (2011–2019).

APG|SGA Sells Office Building in Bern

APG|SGA has sold its property at Bahnhöheweg 22 in Bern. The company announced the transaction via an ad-hoc release, reporting a cash inflow from investing activities of CHF 10.4 million and an approximately CHF 3.4 million positive effect on net profit (sale price less book value, taxes and transaction costs). APG|SGA said the sale was driven by forthcoming modernization needs; the bidding process started earlier this year and attracted significant interest. The buyer and final price were not disclosed. APG’s Bern units will remain as tenants at the current location.

• APG|SGA sold its property at Bahnhöheweg 22 in Bern.
• The sale generates a cash inflow from investing activities of CHF 10.4 million.
• The transaction has a positive impact on net result of approximately CHF 3.4 million (sale price minus book value, taxes and transaction costs).

MEEDIA: Wie Crossvertise Addressable TV zum Self-Service-Medium machen möchte

MEEDIA berichtet über unseren neuen, intelligenten Addressable TV-Planer: Wie KMU ihre Kampagnen selbstständig planen und optimieren können und wie das Tool arbeitet.

Crossvertise Launches Self-Service Addressable TV Planner

Crossvertise, a Munich-based media service provider, has launched a new self-service planner for Addressable TV campaigns. The tool targets small and medium-sized enterprises (SMEs) with budgets between €5,000 and €15,000, allowing them to plan, optimize, and book regional TV campaigns without prior TV planning expertise. Users specify region, budget, duration, and target audience to receive campaign recommendations. The planner uses the SwitchIn XXL banner format, based on HbbTV, which reaches 25.4 million German households (60% of TV households). A unique feature is the automatic campaign optimization that suggests alternatives if parameters are not viable. Crossvertise, which employs around 60 media professionals, was acquired by Die Schlütersche Mediengruppe in 2025. The tool aims to lower barriers for SMEs that previously found TV advertising too expensive or complex.

• Crossvertise launches a new self-service Addressable TV planner for SMEs.
• The planner allows campaign planning from €5,000 budget.
• The tool uses the SwitchIn XXL banner format based on HbbTV.

Companies See Opportunity for Ads in AI Chat

A t3n interview (published 2026-07-07) with Maximilian Balbach, Co-CEO of media service provider Crossvertise, discusses the growing commercial opportunity to place advertising inside AI chat interfaces such as ChatGPT. Balbach says monetization will require suitable ad formats, user acceptance, and advertisers' willingness to invest, while AI providers must balance revenue needs against potential trust risks. The article is a paid "Plus" piece on t3n and positions advertising in conversational AI as an emerging channel that needs careful format and trust design.

• Article published on 2026-07-07 on t3n.de and labelled a paid "Plus-Artikel".
• Maximilian Balbach, Co-CEO of Crossvertise, is interviewed about advertising in AI chat interfaces.
• The interview states that monetizing AI chat requires appropriate ad formats, user acceptance, and companies' willingness to invest.