AdTech Vendor · B2B SaaS Provider · vs · Publisher & Media Owner · Retailer & Marketplace
Amagi vs Xumo
Structured technology and market comparison · 2026
Direct Feature Comparison
Amagi · vs · XumoCloud platform for FAST, OTT operations and CTV monetisation.
Free streaming platform and FAST infrastructure provider.
Analyze all overlapping signals and tech stacks for Amagi and Xumo
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Amagi and Xumo?
When comparing Amagi and Xumo, both platforms operate within the Supply-Side Platform (SSP), Connected TV (CTV) & OTT, and Video Ads ecosystem. Amagi is positioned as Cloud platform for FAST, OTT operations and CTV monetisation, whereas Xumo focuses on Free streaming platform and FAST infrastructure provider. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Amagi and Xumo?
When evaluating Amagi and Xumo, enterprise buyers also consider other platforms in Supply-Side Platform (SSP), Connected TV (CTV) & OTT, and Video Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Amagi and Xumo compare?
Amagi is headquartered in IN (founded in 2008) with 501–1,000 employees. Xumo is based in US (founded in 2011) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Amagi vs Xumo
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Amagi
Recent Signals
- ·Amagi
Amagi and Sistemas de Video Comunicación S.A. announce strategic partnership to accelerate media technology modernization across South America
Amagi and Sistemas de Video Comunicación S.A. announce strategic partnership to accelerate media technology modernization across South America.
- ·Amagi
LA PLAY 2026 Recap: What's next for streaming & broadcast
Tuesday, Sept. 29 marked Amagi’s fifth annual LA FAST conference. Even though this was our fifth version, this one felt different. And not just...
- ·AdExchangerConnected TV (CTV)
FAST Channels Need Data Transparency to Prove Value
An industry opinion column argues that FAST platforms are hindering the growth of ad-supported TV by withholding crucial audience data from channel operators and advertisers. Despite significant growth in FAST viewership, the lack of independent measurement and transparency undermines advertiser trust and suppresses CPMs. The piece cites specific statistics on viewing hours and revenue declines, and calls for baseline device-level verification to restore confidence in the category.
- FAST viewing hours in the US grew 43% year-over-year through August 2025, reaching 1.8 billion hours (ComScore).
- Global FAST viewing hours grew 55% year-over-year through mid-2026 (Amagi).
- EMarketer estimates US FAST users will reach 131 million in 2026, representing 54% of all CTV users.
Xumo
Recent Signals
- ·Cord Cutters NewsCTV
Roku Adds 8 New Free Live Channels
The Roku Channel expanded its free ad-supported live TV lineup in early October 2026 by adding eight new channels, available immediately on Roku devices. New offerings include live sports talk show 'Pregame with Matthew Berry', 24/7 bowling channel 'Bowling TV', linear channels for 'Murdoch Mysteries', 'Scrubs', 'Black-ish', and 'Fresh Off the Boat', a curated movie channel 'Xumo Her Movies', and paranormal creator channel 'Helgi Davies Paranormal Investigator'. These additions bring the platform's free linear channel count to over 500, reinforcing Roku's position as a major free ad-supported streaming destination.
- The Roku Channel added 8 new free live channels in October 2026.
- New channels include 'Pregame with Matthew Berry', 'Bowling TV', 'Murdoch Mysteries', 'Scrubs', 'Black-ish', 'Fresh Off the Boat', 'Xumo Her Movies', and 'Helgi Davies Paranormal Investigator'.
- The platform now offers over 500 free linear channels.
- ·Xumo
The New Playbook for Reaching Sports Fans
Sports fans don't follow a linear path anymore. Discover how Xumo is helping brands reach audiences across the entire sports journey, from discovery and live viewing to year-round engagement.
- ·Xumo
What to Watch in August 2026: New Shows, Football, Free Picks
New premieres, NFL preseason, MLB at Field of Dreams, and Emmy catch-up picks. Here is what to watch in August 2026 and where to stream it on Xumo.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Amagi and Xumo share across the market ecosystem.
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