B2B SaaS Provider
Airtable vs ServiceNow
Structured technology and market comparison · 2026
Direct Feature Comparison
Airtable · vs · ServiceNowNo-code enterprise app-building and workflow automation software platform.
Enterprise workflow automation software for IT, operations, and service teams.
Analyze all overlapping signals and tech stacks for Airtable and ServiceNow
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Airtable and ServiceNow?
When comparing Airtable and ServiceNow, both platforms operate within the B2B SaaS Provider ecosystem. Airtable is positioned as No-code enterprise app-building and workflow automation software platform, whereas ServiceNow focuses on Enterprise workflow automation software for IT, operations, and service teams. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Airtable and ServiceNow?
When evaluating Airtable and ServiceNow, enterprise buyers also consider other platforms in B2B SaaS Provider. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Airtable and ServiceNow compare?
Airtable is headquartered in US (founded in 2012) with 501–1,000 employees. ServiceNow is based in US (founded in 2004) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Airtable vs ServiceNow
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Airtable
Recent Signals
- ·https://martechseries.com/feed/M&A
Bending Spoons Completes Airtable Acquisition
Bending Spoons S.p.A. has completed its acquisition of Airtable, a platform used by over 500,000 organizations, in an all-cash transaction. The deal marks Bending Spoons' first acquisition since its Nasdaq listing on July 1, 2026. Bending Spoons CEO Luca Ferrari stated the company will invest heavily in Airtable's product, customer support, and go-to-market capabilities to sustain growth. Airtable co-founder Howie Liu expressed confidence in the new ownership. The transaction was advised by Willkie Farr & Gallagher LLP and EY Advisory for Bending Spoons, with Goldman Sachs and J.P. Morgan as co-financial advisors. Latham & Watkins and AXOM Partners advised Airtable. The financial outlook provided by Bending Spoons on August 13, 2026, excluded Airtable's contribution, which will be incorporated in future reports.
- Bending Spoons completed the acquisition of Airtable.
- Airtable is used by more than 500,000 organizations.
- The deal is all-cash.
ServiceNow
Recent Signals
- ·ServiceNow Discovered
ServiceNow named a leader in IDC MarketScape for AI-Enabled IT Service Management
ServiceNow has been named a leader in the IDC MarketScape for AI-Enabled IT Service Management.
- ·ServiceNow Discovered
ServiceNow advances its operational harness for enterprise AI with AI Passport and expanded governance capabilities
ServiceNow announced two new press releases on 10/15/2026: one about advancing its operational harness for enterprise AI with AI Passport and expanded governance capabilities, and another introducing the third generation of its employee-centric AI harness.
- ·ServiceNow
ServiceNow introduces the third generation of its employee-centric AI harness so the workforce can build and use the AI their jobs demand
ServiceNow announced the third generation of its employee-centric AI harness, enabling the workforce to build and use AI tailored to their jobs. Additionally, the company introduced AI Passport and expanded governance capabilities for enterprise AI.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Airtable and ServiceNow share across the market ecosystem.