Adelaide vs Adnami

Adelaide Launches the AU Ecosystem for Outcome Partners To Connect Outcome Measurement With Media Quality

Adelaide’s AEOP recognizes outcome partners, including Cint, Dynata, MX8 Labs, and Upwave, whose brand lift and sales data can be matched to AU by placement.

FreeWheel Brings Attention, Quality and Emotional Resonance Signals into CTV Buying

FreeWheel, a global technology platform for the television advertising ecosystem, introduced new third-party inventory scoring capabilities within its Premium Signals Packaging. This feature creates dynamic inventory packages based on viewer engagement with premium CTV environments. By incorporating independent quality, attention, and engagement signals, FreeWheel enables buyers to evaluate supply through factors like ad experience and live moments, while publishers gain new ways to package, differentiate, and monetize premium inventory. Launch partners include Adelaide, Magid, and Mediaprobe, which provide signals on media quality, emotional intensity, and engagement. Research cited in the announcement indicates that lower ad loads lead to higher recall, underscoring the importance of these quality signals. FreeWheel's move aims to shift programmatic CTV buying beyond scale toward a more transparent, quality-informed marketplace.

• FreeWheel introduced third-party inventory scoring capabilities within its Premium Signals Packaging.
• Launch partners include Adelaide, Magid, and Mediaprobe.
• The new capabilities score inventory based on ad breaks, ad duration, time of day, live/on-demand, and device type.

Duolingo Launches Attention Guarantees for Advertisers, Powered by Adelaide

Advertisers get a contractual commitment to minimum AU levels across Duolingo's in-app inventory, plus AU reporting alongside campaign delivery metrics.

Adnami makes attention data available across Index Marketplaces

Adnami announces availability of attention data across Index Marketplaces, expanding its partnership with Index Exchange.

Adnami Joins Index Exchange Data Vendor Ecosystem

Adnami, a Danish ad tech company specializing in high-impact display formats, has joined Index Exchange's data vendor ecosystem. This integration enables Adnami to access Index Exchange's supply-side platform to expand its distribution and offer its premium ad formats to a wider range of publishers and advertisers. The collaboration allows Adnami to leverage Index Exchange's robust infrastructure and demand relationships, enhancing its ability to deliver high-impact, viewable advertising at scale. This move is part of Adnami's strategy to strengthen its presence in the programmatic advertising space and provide more value to its partners through enhanced monetization opportunities.

• Adnami has joined Index Exchange's data vendor ecosystem.
• The partnership enables Adnami to distribute its high-impact display formats via Index Exchange.
• The integration aims to expand Adnami's reach and enhance monetization for publishers.

Adnami Launches Attention-Optimised Packages on DV360

Adnami, a provider of high-impact display ad formats, has announced the launch of exclusive attention-optimised packages within Google's Display & Video 360 (DV360). This integration enables advertisers and agencies to directly access Adnami's high-impact, attention-driven inventory through the DV360 platform. The move is aimed at simplifying the buying process for attention-optimised campaigns, allowing for more efficient activation and measurement of attention metrics within a leading demand-side platform. The partnership leverages Adnami's ad formats and measurement capabilities to offer a new avenue for brands to enhance campaign performance and move beyond traditional viewability metrics.

• Adnami launched attention-optimised packages on Display & Video 360.
• The packages are exclusive to DV360.
• The launch allows advertisers to buy Adnami's high-impact inventory through DV360.