XTEL

XTEL operates a B2B enterprise software model built around a modular commercial planning and revenue management platform for CPG and retail organisations. It creates value by embedding into high-stakes workflows such as trade promotion planning, pricing, forecasting, category management, data preparation and in-store execution. The company expands account value by selling multiple interoperable modules, integrating with existing ERP and cloud data environments, and supporting large-scale international deployments that increase switching costs over time.

XTEL is a private B2B software company focused on trade promotion management, revenue growth management, retail execution and commercial data infrastructure for consumer packaged goods companies and retailers. Its platform combines promotion planning, pricing, forecasting, analytics, data preparation and execution tools into a modular enterprise stack designed for large, multi-country deployments. The business became a standalone entity in 2023 and has expanded its revenue management suite through acquisition.

XTEL makes money primarily through enterprise SaaS licensing, with implementation, integration and long-term deployment work supporting the software relationship. Its customers are commercial, revenue management, category, finance, field sales and data teams inside large CPG organisations and retail groups that need to plan promotions, manage trade spend, optimise assortment and unify commercial data across systems such as SAP and cloud data platforms.