UpClear

UpClear operates a vertical enterprise SaaS model focused on commercial planning and revenue management for consumer goods manufacturers. It creates value by centralising planning, trade promotion execution, deduction handling, forecasting and analytics in a single platform, then integrating that platform with ERP, distributor and retailer data sources. The model is designed to land with a core module and expand across adjacent workflows as customers standardise more of their commercial operations on the platform.

UpClear is a private B2B software company that provides BluePlanner, a cloud-based platform for gross-to-net revenue management used by consumer packaged goods and FMCG manufacturers. Its software covers trade promotion management, scenario planning, deduction management, integrated business planning, revenue growth management and data integration, helping commercial, finance, sales and planning teams manage trade spend, forecasting and margin performance in one system.

The company generates revenue primarily from enterprise SaaS subscriptions, with a modular product structure that allows customers to adopt individual capabilities or broader platform deployments. Its customers are business users inside consumer goods organisations rather than consumers, especially multi-country manufacturers seeking to replace fragmented spreadsheets and connect ERP, distributor and retail sales data into a unified commercial planning workflow.